Market Segment Comic Strips - Page 3
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Dogbert: My market research indicates that 50 % of your customers are above the median age. But the shocking discovery was that 50 % were below the median age. The Boss: what percent are exactly the median age? Dogbert: Im proposing to study that impasse two.
Dilbert and Alice watch as Dogbert points to a diagram and says, "Your target market is the high income group. They're the only ones who can afford your product." Dogbert continues, "More specifically, they must be rich, tasteless and easily amused. I've located a cluster of them to study." Dogbert stands behind a bush on a golf course and watches two golfers. One golfer says, "That dog's watching us golf again."
As they walk down a corridor, Alice says to Dilbert, "Maybe you shouldn't have told Stan you programmed his DNA through the LAN." Alice continues, "Those marketing guys believe anything. They even believe market research, for heaven's sake." As Stan approaches, Alice says, "There's no telling what the power of suggestion might do." Stan, whose facial features now resemble those of a weasel, says to Dilbert, "Well, thank you very much."
Stan in marketing works at his computer while Dilbert looks over his shoulder. Dilbert says, "Everybody in engineering uses this program I wrote. I think marketing should turn it into a product." Stan replies, "I wouldn't buy this." Dilbert tells Stan, "That's irrelevant because the target market would be engineers." Stan says, "Engineers think the same as marketeers." Dilbert replies, "If that were true we'd be sitting in a cave trying to decide if rocks are edible." Stan points to the computer and says, "You know, you could keep recipes on this."
Dilbert and Stan from marketing sit at a conference table. As he types on a laptop, Dilbert tells Stan, "Okay, let's start by documenting your market requirements." Stan responds, "No, let's start by you telling me all the things you can design. Then I'll tell you which one I like." Dilbert says, "Work can be very rewarding. You should try it." Stan points to Dilbert's portable PC and asks, "What's that doohickey you have there?"
The Boss, Carol, Dilbert and Wally sit at a conference table. The Boss says, "We're poised for success. We expect huge earnings and increased market share!" Looking at a document, the Boss says, "Next on the agenda . . . There will be no raises because it will be a difficult year . . ." The Boss says, "Carol, I thought I told you to put the 'United Way' update between those two agenda items." Carol says, "Oopsie."
Dogbert sits at a table with a client and says, "If you plan to remain in the computer business you'd better bundle the 'Dogbert 2000' operating system with every unit you sell." Dogbert continues, "Otherwise, after I dominate the market you'll be last on my list to receive new products!" The man says, "You remind me of somebody . . ." Dogbert responds, "It's the glasses, isn't it?"
The caption says, "Dogbert meets with software developers." Dogbert sits at a table with a laptop that is hooked up to an overhead projector. Dogbert says, "Note the huge market for software that runs on the 'Dogbert 2000' operating system." Dogbert reaches into a bag and says, "But who cares? The important thing is that I brought a bag of toys." As the software developers play with the toys, Dogbert thinks, "Some say the computer industry is built on silicon. I think foam and plastic are equally important."
Dilbert sits on the couch and Dogbert sits on the backrest. Dilbert's mother offers him a cookie and says, "I'll never understand what you do for a living." Dilbert replies, "I told you I'm an engineer, Mom." Dilbert's mom says, "So you say, but you also say you spend all day in meetings. When do you do any engineering?" Dilbert replies, "Good point. Let's just say I'm what the experts call a 'knowledge worker.'" Dilbert's mother asks, "Which experts call it that?" Dilbert replies, "I don't know." Dilbert's mom asks, "What's the name of the product you're working on?" Dilbert responds, "I don't know what the acronym stands for . . ." Mom asks, "What kind of market penetration and return on investment do you expect?" Dilbert says, "Um . . . I don't know . . ." Dilbert's mom says, "Oh, dear . . . Well, I'm sure you're very punctual." Dilbert shouts, "Ask me another question!! C'mon . . ." Dogbert asks, "Why do they call you a 'KNOWLEDGE worker'?"
Alice, the Boss and Dilbert stand at a conference table looking at a document. The Boss says, "We'll have to eliminate a few steps in order to hit the market window." The Boss continues, "I think we can get rid of market research and technical testing. They're basically 'overhead.'" The Boss writes on the chart and says, "Gone! Now we'll hit the window!" Dilbert says, ". . . Like a bird."