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Boss: Welcome to the first meeting of our project to design an electric car. We've never tried to build an electric car, but how hard could it be? Dilbert: It's very hard. Boss: It doesn't feel that way. My part is mostly talk.
Boss: How's the drone defense shield design coming along? Dilbert: Super. The only risk is that it will kill every bird in the sky on day one. Boss: Don't birds have feet? They can just walk. Dilbert: I'll add that to the slide deck.
Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: We made our new phone extra-brittle and gave it a sleek, but slippery case. Consumers will be forced to choose between an ugly protective cover or replacing the phone three times a year. Dilbert: Who would buy such a thing? Boss: We also made it addictive.
Dilbert: I simplified the user interface as you suggested. You wanted one button to do eleven different functions. It wasn't easy, but I think you'll be pleased. If you want me to turn up the volume... you hold the button down for exactly five seconds... then double-tap, and double-tap again. Then hold for exactly six seconds. Then press it all the way down, then halfway up, then 27 percent back down. And hold for nine seconds. Or you could admit that you don't know anything about interface design. Boss: Never!
Boss: Can you make that link button blue instead of burnt orange? Dilbert: Yes, if you want people to click on it, and you thrive on bad design. Boss: I have an eye for design. Dilbert: And I have an elbow for music.
Dilbert: Did you design our robot's 3-D pill printer? Wally: Yup. Dilbert: The design is brilliant, except for the part where the pill drops out of the robot's butt. Why are you suddenly brilliant? Wally: Never had a reason before.
CEO: Congratulations to everyone who worked on our new laptop design. As I call your name, come up and get your certificate of accomplishment. Alice was in charge of the hardware and won several design awards. Dilbert was in charge of the award-winning software. And... Wally designed the power brick that weighs more than the laptop...and comes apart for no apparent reason. We probably won't show this in our ads. Wally: Hey, I worked on that for almost an hour!
Alice: We need to design a defect into our robots so we can control them if they try to take over. But it has to be the type of defect that they think is an advantage, so they don't know what we're up to. Alice: I gave you the personality of a guy. Robot: Yay for sports! I own this world, bro!