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Dilbert sits in his chair reading the newspaper and Dogbert sits on Dilbert's legs. Dogbert says, "I'm going to open the 'Dogbert Advertising Company.'" Dogbert continues, "Apparently, people will believe just about anything that makes them feel good." Dilbert replies, "Hey, don't underestimate our intelligence." Dogbert says, "I could never underestimate you intelligence." Dilbert says, "Apology accepted."
Dilbert sits in his chair reading the newspaper. Dogbert enters and says, "I'm testing my theory that good advertising can sell anything." Dogbert continues, "So I asked myself 'What is the thing LEAST desired on earth?'" A woman looks at a billboard with Dilbert's picture on it. The billboard says, "Ladies! Date a Dilbert call 510-803-9338. Quantities are limited." The woman says, "Hmm . . ."
A man shows a photograph to a man behind a desk and says, "His name is Dilbert. He invented something that would make our entire product line obsolete." The man behind the desk asks, "Do you have a plan?" The employee replies, "Uh . . . I could wax your desk with my hair again." The man says, "It's just crazy enough to work."
At company headquarters, someone asks, "Does anybody have a plan for getting rid of the employees?" Another person answers, "Well, they're bad at math; we could offer deceptively small sums of money to people who retire." Dilbert, Wally and Alice read copies of a document. Dilbert says, "Hey, this could be good." Wally says, "It's been a long time since I had to calculate the cosine of anything."
Dilbert and Dogbert sit on the grass. Noriko stands between them saying, "You adults are ruining the planet for my generation." Noriko continues, "We kids have no power now, but I'm taking names. When we take power we'll ship you all to a penal colony on Mars." Dilbert replies, "There's no oxygen on Mars." Noriko says, "Oh, NOW you learn to plan ahead."
Dogbert says to the seminar participants, "As a zombie, you must speak in empty generalities." Dogbert continues, "Your business plan might say 'We strive to utilize a variety of techniques to accomplish a broad spectrum of results toward the bottom line.'" A man says, "Hey! My skin is getting clammy and I have the urge to call a meeting!" The man sitting next to him says, "Me too!" Dogbert says, "Good . . . Good . . ."
"We don't know what the project should do or who would use it." "But if you could tell us what it costs to build it, we'll figure out the rest later." "What year do you plan to sell it?" "What am I - psychic or something??"
"This chart shows the decision process we're using for my project." "Here we're wasting money. Then someone said, 'hey, let's create a complicated chart.' Now we're at this meeting, talking about the chart." "I have a question." "Great...there goes the plan."
"Dogbert: Ethics Advisor" "We know our products are killing people, but we're claiming the studies are flawed." "We're planning to focus our advertising on the youth markets in poor urban areas." "So, given all that, is it okay for me to steal office supplies?" "I'd have to say yes."
The Boss, Wally, Alice and Dilbert sit around a conference table. The Boss says, "Each of you will write your objectives and give them to me." The Boss continues, "Then I will sculpt these disparate pieces of clay into an elegant tapestry which will be our business plan." Alice asks, "Our business plan will be like a clay tapestry?" The Boss says, "Feel free to quote me."