Exposing Rat Marketing Plan Comic Strips - Page 3
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Tablet: Scientists grew a human ear on the back of a rat. When asked for a comment, the rat said, "Hey, get this ear off my back. I didn't agree to this." The lead scientist on the project said, "Great. Now you made it all weird."
Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Is it too late to rethink our new marketing slogan? When we say, "We're Not A Bunch Of Morons," it kinds sounds to my ears as if we are. Boss: But it says we're not. Dilbert: And you're not a rat-faced waste of oxygen. Boss: Thank you.
Dilbert: We know our boss's plan is a bad idea, but it's our job to execute anyway. Wally: Maybe we should try to sabotage the plan by being incompetent. Dilbert: Since when do you need a reason to be incompetent? Wally: It's more of a "nice but not necessary" situation.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
boss: how's your project going? dilbert: it was doing fine until a thick wave of stupidity swept over it and extinguished my spark of divinity. i don't know what will become of me. boss: i'll transfer you to marketing. they're all like that.