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Dilbert sits at his desk and turns around as the Boss enters. The Boss says, "We need to finish your program twice as fast, so I'm adding a person to help you." The Boss says as he leaves Dilbert's cubicle, "You might need to train him a little before he's productive." Dilbert waves his arms as he thinks, "Warning! Warning! Dr. Smith." Dilbert sits at his desk with the new co-worker, a small man with big ears and a disheveled shirt collar. Pointing at the monitor, he asks Dilbert, "Tell me again what the big glowing thing is."
Dogbert stands on a podium addressing a crowd of office workers, including Dilbert, Wally and Alice. Dogbert says, "As new owner of this company I hereby ban all meetings over one hour. The dress code is casual. Status reports are optional!" Dogbert continues, "No more mission statements or 'visions.' Our motto is 'have fun, satisfy customers, make money.'" Dilbert sleeps in his chair. In Dilbert's dream, Dogbert concludes his speech to the employees, "And stock options for all." Outside Dilbert's cubicle, Dogbert says to the Boss, "We can fit five more in this cubicle if we remove the chair."
A co-worker shows Dilbert and Wally a keyboard. The co-worker says, "This ergonomic keyboard is our fist product developed under the 'Big Q' program." The man continues, "The 'Q' stands for quality." Dilbert says, "Speaking of Q . . . it's missing the letter Q." The man says angrily, "You sound just like our whiny customers." Dilbert says, I guess the 'Q' stands for 'uality.'"
The Boss, Dogbert, Wally and Alice sit at a conference table. The Boss points at Dogbert who is growling and says, "I've asked Dogbert to get rid of our most troublesome customers." Dogbert says, "Ten percent of your customers account for ninety percent of your service costs. They must be eliminated." Alice asks, "Is that the same group of customers who actually USE our product?" Dogbert replies, "Plus the ones who were injured unpacking it."
Dilbert and Dogbert sit at a table reading documents. Dilbert says, "I have to turn this fifty-page proposal into a one-paragraph executive summary for our CEO. It's impossible." Dogbert responds, "Simple." Dogbert says, "How about 'give us three million dollars so we can buy cool technology, pump up our resumes and escape this festering boil you call a company?'" Dilbert says, "I feel obligated to say something about our customers." Dogbert says, "How about 'I'm glad I'm not one of them.'"
Dilbert, Wally, the Boss and another employee sit at a conference table. Dilbert holds a software box and says, "At long last our product is complete. It ships tomorrow." The other employee says, "That's terrific. I only have a few additional features to add and the marketing department will be happy." The Boss says, "Okay." The Boss continues, "I believe that our customers want hardware, not software." Wally says to Dilbert, "It's times like this I wish I were a psychopath." Dilbert asks, "You're not?"
The Boss, Alice and Dilbert sit at a conference table. The Boss says, "You employees are the key to our economic success." The Boss explains, "Anytime we need a little stock-price boost, we just fire another batch of you. It's like printing money!" The Boss holds up a chart and says, "In fact, 'incompetence' has become our most profitable product." Alice says, "Wow. It beat out 'lying to customers.'"
The Boss, Wally and Dilbert sit at a conference table. The Boss says, "We'll be having an ISO 9000 audit soon. They'll check to see if we follow our own documented procedures for everything we do." The Boss continues, "I've divided our preparation tasks into two groups: unethical and unproductive." Wally tells Dilbert, "I'll train our department to lie to the auditor. You can document our inane procedures." Dilbert replies, "No fair. You did unethical last time too!"
Dilbert looks over his cubicle wall. The Boss says, "Our user manual has a typo. Our technical support calls are going to a phone sex place." The Boss says, "Complaints are way down." Customer's House: The customer sits at his computer and says into the telephone, "Well, okay, but... has that ever worked?" The voice on the other end of the line says, "No complaints yet."
Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."