Product Mock Up Comic Strips - Page 39
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dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
purchasing manager: i can't approve this purchase without three vendor quotes. dilbert: only two companies in the world make this sort of product. purchasing manager: if i bend the rules for you, everyone will want me to bend the rules. dilbert: maybe you could only bend the rules when it makes complete sense to do so. purchasing manager: that would be chaos. Purchasing manager: everyone thinks they have a good reason to bend the rules. dilbert: is the real problem here that you were bullied in school, and you use this job for some sort of sick revenge. purchasing manager: now you need four vendor quotes.
dilbert: i designed the test device to be held like one would hold a power drill ted: that's stupid. that product can't drill a hole in anything ceo: good point dilbert: that's... not... how analogies work. ted: and what if i don't need to drill anything? ceo: yeah!
boss: i hired a sadist to design our user interfaces. i realize this isn't ideal, but no one else wanted the job. dilbert: why would our customers buy a product designed by a sadist? boss: it's called stockholm syndrome.
dogbert's tech support ted: i can't figure out how to use your product. what should i do? dogbert: i recommend changing jobs to something less challenging. ted: are you saying i'm dumb? dogbert's once from phone: no. no. no. i'm only implying it.
Dogbert's tech support female office worker: i can't figure out how to use your product. dogbert: the problem is climate change. there is nothing you can do. office worker: there must be something i can do. dogbert's voice from phone: do you recycle?
dilbert: how are the tech support calls going? dogbert: great. i'm blaming all of our product flaws on climate change, and people are totally buying it. dilbert: that doesn't make sense. dogbert: you'd be surprised how little that matters.
dogbert's tech support dogbert: i recommend taking powerful antidepressants. it won't make our product any easier to use, but maybe you won't care as much. of course it will work. sheesh! - deny science much?
dilbert: the product is ready to ship as soon as the new user guide is complete. boss: ship it with the old model's user guide. dilbert: the user interface is totally different. boss: don't let perfect be the enemy of shipping.