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The Boss and Dilbert sit at a conference table. Dilbert says, "I've got an idea. Let's add a battery backup to our product." Dilbert thinks, "One . . . Two . . . Three . . ." The Boss says, "I've got an idea. Why don't we add a battery backup to our product?" Dilbert replies, "Because our product doesn't use electricity."
The Boss and a man sit at a conference table. The man says, "Your product looks good, but you can't be our supplier unless your company is ISO 9000 certified." The Boss asks, "So . . . You don't care how bad our internal processes are, as long as they're well-documented and used consistently?" The man replies, "That's right." The Boss says, "Our documented process says I must now laugh in your face and double our price."
The Boss tells Dilbert, "I want you to work with our marketing people to design a product brochure." Dilbert thinks, "Groan." Dilbert sits at a conference table with a man from marketing. The man says, "Remember, what we do here might seem like criminal fraud but it's not. It's marketing!" Dilbert says, "Okay, as long as it's not wrong . . ." The man says, "Here's a jar to keep your conscience in. I'll put it in the closet with mine."
The caption says, "Designing a brochure." Dilbert sits at a conference table with a man from marketing. Dilbert says, "We'll want to emphasize the things that make our product unique." The man says, "Good good." Dilbert says, "Let's see . . . We have higher prices . . . Stale technology . . . Fewer features . . . And it's hard to use." Dilbert asks, "Can you work with that?" The man replies, "Suddenly I don't feel so bad that we won't be using 100 percent recycled paper."
The Boss says, "Wally, we don't have time to gather the product requirements ahead of time." The Boss continues, "I want you to start designing the product anyway. Otherwise it will look like we aren't accomplishing anything." Wally sits with his feet up on the desk. He reads the newspaper and thinks, "Of all my projects, I like the doomed ones best."
Kenny and Dilbert sit at a conference table with a customer. Kenny tells the man, "I brought Dilbert to explain what makes our product special." Dilbert says, "It's exactly like our competitor's product except we charge more to cover the cost of our deceptive advertising." The man gets up and leaves the room. Dilbert says, "While you're up, could you get me a cup of coffee?" Kenny looks angry.
Dilbert and Kenny sit at a conference table. Kenny tells a customer, "No one has ever been fired for buying our product!" Dilbert adds, "That's true." Dilbert says, "There IS the occasional savage beating . . . and more than our share of suicides . . ." Kenny looks angry. Dilbert continues, "But that has 'statistical clustering' written all over it."
Dilbert stands across from the Boss's desk. He says, "We've identified the people who will create the system to develop a product process." Dilbert points at a newspaper and continues, "While we were doing that, our competitor created a new Internet product that added a billion dollars to their stock value." Dilbert says, "Experts attribute the company's success to their 'employee of the week' program." The Boss says, "Quick! Hire those experts!"
The Boss walks up to Dilbert who is sitting at his computer. The Boss says, "Great news! Our strongest competitor offered to sell us their product line." Dilbert says, "Obviously they think their products are not viable. We'd have to be amazingly stupid..." The Boss interputs, "And you'll be in charge of integrating their product line with ours." Dilbert finishes, "...to work here."
Bob hands Dilbert something and says, "The marketing department saves the day! Check out these brochures I made." Bob reports, "This new product will allow us to dominate the market!" Dilbert says, "But we don't make this product." Bob says, "That hasn't hurt our sales so far."