Focus On Marketing Comic Strips - Page 4
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The Boss: "In addition to my current duties, I'll be managing the marketing group." "The marketing job opened because the previous manager got run down in the parking lot." "When they needed a good manager, they knew where to look." Dilbert: "Under your bumper?"
The Boss: "I've never managed marketing people before. But a good manager can manage anything." "So...I order you to go do marketing things...like segmenting and focus groups..." "And keep focusing and segmenting until we dominate the industry!!!" Worker: "Well, I'm motivated."
The Boss: Two people in a focus group loved our product. So we're doubling our production. Dilbert: The opinions of two people are not statically useful. ...especially if you're one of the two people. The boss: I knew those free sandwiches were too good to be true.
"Dogbert: Ethics Advisor" "We know our products are killing people, but we're claiming the studies are flawed." "We're planning to focus our advertising on the youth markets in poor urban areas." "So, given all that, is it okay for me to steal office supplies?" "I'd have to say yes."
The Boss stands at Dilbert's desk and says, "I got your project approved by our president!" The Boss continues, "But he gave your budget to another project." The Boss continues, "It's pretty much doomed from the get-go." The Boss continues, "But I hyped it up at the executive meeting so somebody else will try to take it over." A woman pushes them aside and says, "Step aside, fools! This project belongs to marketing now!" As the woman walks away, the Boss says, "Oh, please don't take our project." Dilbert and the Boss slap hands. Dilbert says, "Yes!" Dilbert asks, "Do you ever worry that you're finding joy in the wrong places?" The Boss replies, "Nope."
Ratbert walks behind Dilbert who is carrying a briefcase. Ratbert says, "I'm following you to work." Ratbert continues, "I'll start out as an annoying rodent but with hard work and training I'll work my way up to engineer." Dilbert says, "May I suggest a career in marketing?" Ratbert holds up his tiny briefcase and says, "Is this the cutest little briefcase or what?!"
Ratbert sits across from a desk and says, "Outwardly, yes, I'm a rat. But my bubbly personality and my utter lack of skill make me well-suited for a career in marketing." Ratbert asks, "Would you mind terribly if I gnawed on your phone cord?" The person at the desk says, "We have an opening in lobby security." Ratbert holds the phone cord in his mouth and says, "I'm insulted!"
Ratbert arrives at home carrying a briefcase and says to Dogbert, "I didn't get the job in marketing. They say I have no experience." Dogbert responds, "Try inviting yourself to meetings. Nobody ever says no, and they're too timid to kick you out once you sit down." Wally, Dilbert and Alice sit at a conference table. Ratbert stands on the table next to a box of donuts and says, "Does anybody want to split a donut? I'll just take half and leave the rest."
Dilbert stands in front of the Boss's desk. Reading a report, the Boss says, "Change these dates . . . and add six more meetings and use the phrase 'customer focus.'" Dilbert looks down at the desk where a tiny figure has appeared. Dilbert says, "Uh-Oh . . . your micro-management has caused my ego to manifest itself and beg for survival." The tiny figure says, "I'm shrinking!" The Boss splats the tiny figure with a fly swatter and says to Dilbert, "Run and get me some paper towels . . . five of them . . . from the men's room."
A man tells Dilbert, "You'll be performing a 'Turing test' on our new artificial intelligence software." Dilbert sits at a desk. The researcher continues, "Try to determine if the responses on your screen come from our computer or a human in the next room." Dilbert says, "I'll ask it to write a strategy for our company." The computer responds, "Our strategy is to visionize quality resources that enhance earnings." Dilbert thinks, "Hmm." Dilbert says, "I'll ask it how to motivate employees." The computer response says, "Reorganize often to improve focus. Redefine work as 'opportunity' and increase it daily. Take time to ask for opinions then explain why they're wrong." Dilbert tells the researcher, "It must be a computer because there's no human intelligence. Unless . . ." Dilbert looks into the next room and sees the Boss sitting at a computer. Dilbert says, "Nice try, boss."