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Caption: Dogbert the C.E.O. Dogbert sits at head of table surrounded by workers. Dogbert says, "I've decided to manipulate our stock price for personal gain." Dogbert continues, "I'll spin off a few divisions, buy back some of our stock and announce massive budget cuts." Worker asks Dogbert, "Um...do you even know what products we make?" Dogbert replies, "How would that be relevant?"
Ted sits at the conference table next to Dilbert. He says, "We're discontinuing technical support of all our products." Ted continues, "A recorded message will explain it to the called this way..." Ted says, "'In order to serve our customers better, we've discontinued technical support.'" Dilbert looks at Ted and asks, "How does that serve customers better?" Ted answers, "We'll redirect those resources to other areas." Dilbert asks, "What other areas?" Ted replies, "Profits." Ted continues, "That makes your bonus larger. Any other questions?" Dilbert says, "Apparently I'm engulfed in evil." Ted says, "That's the spirit."
The Boss sits at the head of the conference table. He says, "It's not enough to 'serve' our customers..." The Boss continues, "We must DELIGHT them!" Alice asks, "You mean we have to stop price-gouging?" The Boss replies, "No, I think we can still do that." Wally raises his hand and says, "Ooh! Ooh!I know!" Wally continues, "We could stop selling products with known defects." The Boss shouts, "I'm talking about products, not customers!!" Wally turns to Dilbert and Alice and asks, "Do you feel like delighting customers?" Dilbert replies, "I barely have the empathy to pity them."
The boss says, to the scapegoat, "I'm transferring you to the sales department, scapegoat." The boss says, "Then we can make useless products and blame you for our low sales." The scapegoat says, "Wouldn't it be better to make good products?" The boss says, "In a perfect world."
The boss hands Tina piece of paper and says, "Tina, I want you to write the chinese version of our products instructions." Tina says, "can you tell the difference between Chinese words and random scribbles?" The boss says, "No." Tina says, "I'll be done in five minutes."
Asok and Dilbert stand in front of the boss' desk. Dilbert says, "we need six weeks to make a good product design." Asok says, "You gave us three." Dilbert says, "Thanks to your leadership, the products is bad, our stock will plunge, and our lives are totally meaningless." Dilbert says, "Oh, and happy birthday." Asok holds a letter out and says, "We all signed a card."
Dilbert stands next to a blank projection screen. He says, "My boss asked me to give his presentation." Dilbert puts a transparency on the overhead projector, saying, "I'll start with his irrelevant comparisons." Dilbert points to the projection, saying, "Our budget is lower than last year...". His co-workers watch as Dilbert continues, "When we had completely different projects." Pointing to a projection of a graph, Dilbert continues, "Our average product development time is less...". The co-workers watch as Dilbert continues, "Than the average for companies who make different products." Dilbert puts another transparency on the projector, saying, "Let's move on to his list of blindingly obvious insights." Standing next to the projction, Dilbert says, "If it's okay with you, I won't read them aloud." The projection reads, "Computers are getting faster!"
Caption: Dogbert's ad agency" Dogbert stands on a table holding a pointer. Dogbert says to The Boss and Dilbert, "According to my research..." Dogbert says, "...People don't use your products when they are outdoors." Dogbert gestures to The Boss, "Somehow we must keep people indoors." Dogbert flips a page on a display notepad. Dogbert says, "I recommend an intensive ad campaign..." Dogbert continues..."Featuring this slogan..." The pad reads, 'Outdoors is for losers.' Dpgbert says to Alice, Dilbert and The Boss, "The tv spot will show humming-birds attacking a man in his garden." Dilbert raises his hand and says, "Question: Wouldn't that destroy the happiness of gullible people?" Dogbert says, "We'll tell them it doesn't."
Dilbert, the Boss, and Wally are at a meeting. The Boss says: "Our division is unusually profitable this year." He turns to Dilbert: "That means our targets for next year will be set impossibly high." He turns to Wally: "Our only hope of reaching our profit target next year..." He continues: "...is to sabotage profits for the rest of this year." He explains further: "It's too late to stop customers from buying our products." He continues: "So we'll focus on increasing wasteful spending." The Boss puts his hand on Wally's shoulder and tells him: "Wally, I'm sending you to a leadership training class." After the meeting, Wally sticks out his coffee mug and asks Dilbert, "Did you ever stick out your coffee mug and just follow where it took you?"