Innovative Design Firm Comic Strips - Page 4
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Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: We made our new phone extra-brittle and gave it a sleek, but slippery case. Consumers will be forced to choose between an ugly protective cover or replacing the phone three times a year. Dilbert: Who would buy such a thing? Boss: We also made it addictive.
Dilbert: I simplified the user interface as you suggested. You wanted one button to do eleven different functions. It wasn't easy, but I think you'll be pleased. If you want me to turn up the volume... you hold the button down for exactly five seconds... then double-tap, and double-tap again. Then hold for exactly six seconds. Then press it all the way down, then halfway up, then 27 percent back down. And hold for nine seconds. Or you could admit that you don't know anything about interface design. Boss: Never!
Boss: Can you make that link button blue instead of burnt orange? Dilbert: Yes, if you want people to click on it, and you thrive on bad design. Boss: I have an eye for design. Dilbert: And I have an elbow for music.
Dilbert: Did you design our robot's 3-D pill printer? Wally: Yup. Dilbert: The design is brilliant, except for the part where the pill drops out of the robot's butt. Why are you suddenly brilliant? Wally: Never had a reason before.
CEO: Congratulations to everyone who worked on our new laptop design. As I call your name, come up and get your certificate of accomplishment. Alice was in charge of the hardware and won several design awards. Dilbert was in charge of the award-winning software. And... Wally designed the power brick that weighs more than the laptop...and comes apart for no apparent reason. We probably won't show this in our ads. Wally: Hey, I worked on that for almost an hour!
Alice: We need to design a defect into our robots so we can control them if they try to take over. But it has to be the type of defect that they think is an advantage, so they don't know what we're up to. Alice: I gave you the personality of a guy. Robot: Yay for sports! I own this world, bro!
Wally: I asked the other engineers to help me develop my double-handed coffee mug invention. Now it is bloated with useless features and not dishwasher safe. Maybe you should cancel the project. Boss: Are you okay with that? Wally: I've never been a big fan of the implementation phase.
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?