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Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Dilbert: I have too much work, and it's stressing me out. Boss: I've been reading about this sort of situation. Try writing don all the things that make you feel grateful. Dilbert: That would be more work! Boss: For your anger issues, try keeping a journal of all the times you lose your temper. Dilbert: That would be more work! Has anyone ever taken your advice? Boss: Do you know the guy in Marketing with the eye patch? Dilbert: He followed your advice? Boss: Half of it.
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.
Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it." Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?" Is that one taken?
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Boss: One of my employees keeps embellishing his accomplishments. CEO: If he works in engineering, fire him. If he works in marketing, promote him. Boss: He doesn't work at all. CEO: Sounds like you have a leader on your hands.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
The Marketing Guy. Marketing Guy: I don't see why engineers get paid more than marketing professionals. Dilbert: Maybe because engineers designed and built every important part of modern civilization and all you did was misrepresent it. Marketing Guy: My point is that you need both. Dilbert: You really don't.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.