Sell Product Line Comic Strips - Page 4
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dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert: my profit forecast isn't aligning with our strategy the boss: try adding some variables. dilbert: what kind of variables? the boss: the kind that make our strategy line up with our profit forecasts. dilbert: but...then my forecast would not be accurate. the boss: it's already inaccurate because no one can forecast complicated things five years ahead. the boss: if we can't be accurate, we might as well be wrong in a way that is good for us in the near term. dilbert: you make a surprisingly robust argument for evil. the boss: and i was barely trying!
the boss: i need you to add a feature to our product because our marketing campaign says we already have it. dilbert: no problem. what's the feature? the boss: time travel. the boss: how long will it take to add that feature? dilbert: if i'm successful, i'll have it done by last week.
wally: the product i'm developing will be unprofitable for the first none years, but revenue will surge in the tenth. the boss: didn't you tell me you plan to retire in nine years? wally: maybe. the boss: you will be happily retired before we find out if profits really do surge in year ten. the boss: that makes everything you say sound suspicious. wally: numbers don't lie. the boss: who came up with the numbers? wally: that's all the time we have for questions.
dilbert: our product name turns out to be offensive in the elbonian language. dilbert: it means "one who rips off his own facial hair and feeds it to a baby bird, which chokes and dies, signaling years of drought." the boss: that's all in one word? dilbert: they only have seventeen words, and nine of them are insults.
dilbert: i invented a new type of nuclear power that has zero risk. dilbert: it can be built in one day for less that a thousand dollars and it can power a small city. the boss visually upset and yelling: get that thing out of here! dilbert: i expect it will be hard to sell.
Dilbert: The unethical scientist we hired to support our product claims started today. Boss: Write a press release that says whatever we want him to say and put his name on it. Dilbert: Should we show it to him? Boss: That feels like overkill.
Boss: We're looking for a scientist who can be easily influenced by money to back our product claims. Lawyer: I'm perfect for that job. I have no ethnical boundaries whatsoever. Boss: But you won't try to con us, right? Lawyer: You can't have it both ways.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.