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Headline: Dogbert Consults. Dogbert says to The Boss, "It's easy to create a strategy." Dogbert continues, "Write down everything you do, preceded by the phrase, 'increase our market share by...'" The Boss asks, "What if we change what we do?" Dogbert responds, "Call me and I'll sell you some more valuable advice."
A senior manager says to The Boss, "I can't tell you how much your budget is, because if I did, you'd try to spend all of it." The Boss asks, "Can you tell me when I'm over budget?" The senior manager replies, "No, because then you'd know what the budget is." The Boss asks, "Can you tell me what our company strategy is?" The senior manger replies, "Sure. It's... Ha ha ha! Just kidding."
During a meeting, The Boss says to Dilbert, "Dilbert, put together a team to decide who'll be on the strategy council." Dilbert responds, "You want me to form a committee to create a committee that will produce a document that will be ignored?" The Boss answers, "No, it's a team to create a council." Wally raises his hand and asks, "Can I be on the team that ignores the document?"
The Boss says to Wally and Dilbert, "We need a clear strategy. Does anyone have a suggestion?" Dilbert says, "Let's figure out what makes us the most profit, and then do more of it." The Boss responds, "It needs to be less clear than that." Wally asks, "Can it be illegal?"
Dilbert is meeting with a client. The client says, "My company is moving to a 'Just in Time' inventory strategy. You'll deliver when we need it." Dilbert responds, "So.. your success depends on my company doing what it promises? You have my deepest sympathy." The client points to his own chest and says, "I feel a sharp, stabbing pain in my chest." Dilbert replies, "And so it begins."
The Boss addresses a meeting, "Our strategy is to grow revenue from new products." Dilbert turns to The Boss and asks, "How obvious does an idea need to be before we'll stop calling it a strategy?" The Boss says, "And we plan to eliminate waste." Dilbert responds, "We'll miss you."
"Dogbert does PR." "You knew your product was deadly but you did nothing until you were sued." "The goal of public relations is to taint the jury pool, we'll show that the victims had it coming." "Maybe we should discuss the moral implications of that strategy." "Bah!"
The Boss: "Our new strategy is to sell fewer units at higher margins." Dilbert: "Question: How's that different from saying our sales stink, so we're cutting costs?" The Boss: "I call it a strategy so you won't lose hope." Dilbert: "It's working great."
"This PowerPoint slide could change our entire company strategy." "The rest of the industry would have to copy us, and that could change the entire world!" "Someone has been having delusions of effectiveness."
The Boss: We need to find a way to close the gap between our strategy and our capabilities. Wally: Why don't we just pretend we're good at something and call it our strategy.Sorry...Didn't mean to jump ahead.