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As Vp of marketing, I am proud to introduce the new version of our product. Behold!! This sia testament to what can happen when you listen to customers. we asked customers what they wanted the new version to do. Six months ago I gave that raw data to you engineers. Today we see the result. Its the first time Ive seen it myself. whats it do? BAM!! Our customers said they hate us.
"Our director of marketing will give us an update." "We spent our entire marketing budget buying a racehorse." "We named the horse after our flagship product because they're both fast, get it?" "Unfortunately we didn't have enough budget for a top thoroughbred." "Our horse broke its leg walking to the starting gate, so we shot it." "Next year we plan to sponsor a sailboat." "Anyway, your lunch today is brought to you by the marketing department." "Enjoy." "Hey, my roast beef sandwich has a piece of lead in it."
"Yesterday, someone in this room gave me a document with a yellow paper clip." "I know that multicolored paper clips look 'pretty.'" "But I remind you that we are on a tight budget!" "We can't be throwing away all our money on colorful paper clips." "Do I make myself clear?!!" "I salvaged that paper clip from incoming mail." "Now excuse me while I stare at my watch and wonder how much you're paid per hour." "I'm sure you've done inefficient things that I don't know about." "Two minutes is... $5."
Dogbert Consults. DOgbert: "Your network-security product is buggy and complicated." "Your used guide is an inspired work of pure evil." "And your tech-support department is an inebriated chimpanzee with a typewriter." "One strategy would be to fix all of those problems." The Boss: "What's the other strategy?" Dogbert: "Sell consulting services to your victims... I mean customers!" The Boss: "I'm so happy, it's making my hair quiver!" "But what do we do when our consultants can't make our products work either?" Dogbert: "They're paid by the hour." The Boss: "QUIVER!!"
The boss: "Hey, it's a customer!" The boss: "You're in luck; our next version has every feature you'll ever want!" Man: "It does?" "I was ready to buy your current version... but I guess I'll wait." The Boss: "When will our new version be ready?" Dilbert: "In a year." "The new version will leapfrog our competition." Man: "Leapfrog? That implies that they have better products right now." The Boss: "BUY OUR PRODUCT, YOU STINKIN' PILE OF CRUD!!" "SLAP!" "I have to run. Try not to blow the sale."
Dilbert hands The Boss a piece of paper and says, "I completed the feasibility analysis." Dilbert continues, "It would take us two years to build a product that will be obsolete one year from now." The Boss replies, "Okay, let's get started." Dilbert says, "Um.. No, the point is project can't succeed." The Boss responds, "We want people to think we're developing this sort of product, so we'll be credible in the market." Dilbert says, "So our plan is to do stupid things until we appear credible?" The Boss replies, "Exactly!" Dilbert walks away and exclaims, "Gaaa!! My life is a complete waste!!" The Boss says to Catbert, "Tomorrow I'll ask him why he's behind schedule." Catbert responds, "Very evil. Nicely done."
Dogbert says to The Boss, "I'm a reporter for 'Dogbert's Technology Magazine'." Dogbert says to The Boss, "I'm writing a totally objective review of your newest product." Dogbert says to The Boss, "First question: Will you advertise in my magazine or is your new product a piece of junk?" The Boss says, "Um... We'll advertise." Dogbert continues, "Will it be a multi-page ad or is your new product a piece of junk?" The Boss says, "It'll be a ten-page ad!" Dogbert says to The Boss, "Can you stand on your head for an hour or is your new product a piece of junk?" As The Boss stands on his head, Dogbert says, "Would you like to subscribe to my magazine? It's ten pages of ads."
THE CALL CENTER: A worker sits in front of a computer wearing a telephone headset. A woman supervisor says to him, "Carl, reduce your average call time or you're history." Dilbert holds a portable telephone in his hand and presses buttons to dial a number to the sound of "Beep beep beep beep." Carl answers the phone angrily, saying, "What?!" Dilbert says into his telephone, "I have a question about your product." Carl yells into the telephone, "Faster! Faster! Faster!" Dilbert says into his telephone, "Um... It's about the interface." Dilbert hears Carl say, "Great. Thanks." There is the sound "click." Carl's supervisor says to him, "Your average call time is way down. You get a bonus." Carl holds his bonus check and thinks to himself, "Maybe it's a mistake to do this job while I study for the priesthood."
Dogbert approaches Dilbert and says, "I decided to become a business manager for celebrities." Dilbert asks Dogbert, "Why?" Dogbert replies, "Because banks have locks." A celebrity enters Dogbert's office. Dogbert says to the celebrity, "Everything you own has been put in my name...for...um...tax purposes." The celebrity replies, "You're such a good friend. How can I ever repay you?" Dogbert responds, "You can sign this. It gives me the rights to your life story." The celebrity signs the document. Dogbert says to him, "In the unlikely event that someone steals your fortune and you become a pathetic drug addict..." Dogbert continues, "...I can sell your story to the 'biography' channel." Dogbert says to the celebrity, "They start filming on Thursday."
Dilbert: As you requested, I researched all of the best-selling books on the topic of leadership. Apparently, leadership is the product of sociopathic tendencies plus luck. All other personality traits are inactive ingredients. Wally: Did you actually read all of those books? Dilbert: I only needed to know they were all different.