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Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Tags #45 inch screen, #communications staellite, #cure disease, #fish appear on screen, #great products, #marketing, #new product, #room freshener, #telepathic user, #whiten teeth, #time travel, #business
How Great Products are designed The Boss: Go talk to marketing. Dilbert: Groan Dilbert: Dave, tell me what marketing wants the new product to do. Dave: It has to have a 45 inch screen and still fit in a purse or a wallet. Dave: It needs to act as a communications satellite as well as a room fresher. Dilbert: uh... Dave: it must cure deadly diseases and whoyten your teeth while you sleep! HAHA! and it has to be capable of time travel!! and have a telepathic user interface! Slap! Dilbert: I could write a program that makes fish appear on the computer screen, DAVE: yeah a lot of people want that.
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."
Wally and Dilbert at a conference table with a vendor. Dilbert looks at a product and says, "Your company makes an attractive little product, Jim." Dilbert hands the unit back to Jim. Dilbert says, "But we've decided to go with a vendor whose product actually works." Jim stands up suddenly, causing Dilbert's tie to fly straight up. Jim screams, "Fools!!! I'll crush you!!!" Jim continues, "I'll tell your boss you made a stupid decision!! Your careers will be ruined and I'll get the contract anyway!!" Wally says, "You can't scare us! Do you think our boss will believe a vendor over his own loyal employees?" Wally and Dilbert cross their arms and think, "Must . . . keep . . . a . . . straight . . . face . . ." Wally, Dilbert and Jim erupt in laughter. Dilbert says, "We'll take a million units." Jim says, "Take two million and I'll see that you get nice raises."
The Boss says to Dilbert and Wally, "We need to ship the V-1 product tomorrow. I promised our CEO he can announce it at the shareholder meeting." Wally says, "That's two months early!!" Dilbert says, "We haven't added any features yet!!" Dilbert says, "What would we ship? Our lab prototype is the only V-1 in existence!" Wally cries, "No . . . You wouldn't!" The Boss picks up the device and says, "I've scheduled press tours so you can do demos all next week." Wally asks, "On what?!" As the Boss walks away carrying the prototype, Dilbert says, "We'll need twenty thousand dollars to build another prototype!" The Boss says, "That reminds me; I froze the budget for the rest of the year." The Boss continues, "If there's anything you'd like me to do, don't hesitate to ask." Wally says, "Yeah, I'd like you to do something . . ." The Boss looks angry. Wally says, "Ooh . . . I think I should have hesitated to ask that."
Dogbert sits on the couch backrest. Dilbert says, "I have an ethical question, Dogbert." Dogbert replies, "I'm here to help." Dilbert asks, "Is it better to give customers a low quality product in a timely fashion . . ." Dilbert continues, "Or is it better to lie about product availability until the bugs are fixed?" Dogbert snaps his paw and replies, "I will need my assistant, Ratbert, to address your ethical question." Ratbert stands next to Dogbert on the backrest. Dogbert says, "Let's say Ratbert is a trusting and innocent customer." Dogbert slaps Ratbert on the back and says, "Suppose somebody abuses his trust like this . . ." Ratbert falls between the couch cushions. Dilbert sits with his leg crossed under him and looks at Ratbert. Dilbert asks, "How does this relate to my situation?" Dogbert replies, "To be honest, I wasn't listening to you."
A man says to Dilbert, "Yo, Dil-man!" Dilbert sits at his desk and thinks, "Uh-oh, it's Ken from sales." Ken says, "I told our biggest customers how great our next product will be. Now nobody will buy our current product." Ken asks, "When will the new version be available?" Dilbert replies, "In a year or two." Ken looks shocked. Ken says, "Hmm . . . I seem to have single-handedly destroyed an entire product line." Ken continues, "Luckily our biggest competitor is hiring sales people. And I'm betting THEY'LL have brisk sales this year! Commissions galore!" Dilbert thinks, "If there's justice in this world, the idiots will be punished . . ." Dilbert thinks, ". . . Before they get promoted." The Boss tells Dilbert, "Um . . . We need the new version by Tuesday."
The Boss says to Tina the Tech Writer, "Tina, we need a few minor edits on our product brochure." Tina sits at her desk and thinks, "Minor? Uh-oh . . ." The Boss continues, "We've discovered that our product causes hallucinations and sterility." The Boss continues, "See if you can put a positive spin on that." Tina thinks, "This will be my greatest writing challenge yet." Tina types, "Are you tired of the same old sights? We've got you covered." Tina types, ". . . Makes a great gift for those people who - in your opinion - should not reproduce." Tina thinks, "Ooh . . . I feel a tiny pang of conscience. That's one." Dilbert asks, "So the brochure was only a three-panger?" Tina replies, "Yeah, and I think I faked the third one."
The Boss tells Dilbert, "I made an upgrade to your product design." He hands Dilbert a document. Dilbert says, "This would make the product overheat." The Boss says, "Let's try to look at the big picture." Dilbert reads the document and says, "Okay . . . Let's see . . . Your upgrade has no benefits and it costs more." Dilbert continues, "The overheating would start office fires and put all of our customers out of business." Dilbert continues, "If our sales are strong, we could create economic chaos and a global firestorm." Dilbert concludes, "Your 'upgrade' would destroy civilization as we know it." The Boss says, "Keep me informed." Back at home, Dilbert sits on the couch and Dogbert sits on the backrest. Dogbert asks, "So you're going to end civilization as we know it?" Dilbert replies, "I don't think I'll miss it, frankly."
Dilbert is in a metting with another man and a woman. The man says, "We didn't include engineers in the product planning sessions because.... um.. because...." The woman says, "Because we were art history majors in college." The man says, "Par-r-r-r-rty!" The woman says, "How soon can you build the cloak of invisibility?" The man says, "Let the man think, Clover."