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Dilbert sits at his computer. A message on the screen says, "Your new software is successfully installed. Do you want to send your registration info by modem?" Dilbert says, "Yes." A message says, "The software has found your credit card number and is placing orders for new products it thinks you need . . . Please wait." Dilbert says, "Uh." The message says, "Making room on your hard drive . . ." Dilbert says as he loads a rifle, "I can't tell if it's a virus or just excellent marketing." Dogbert holds the box of ammunition and adds, "Either way . . "
Catbert stands at his desk. He says, "Hee hee! This is my most diabolical work yet as director of human resources." Catbert continues, "Thanks to e-mail I can play with hundreds of employees at once!" Dilbert sits at his desk thinking, "Uh-oh . . . A message from the evil Mister Catbert." The message says, "In order to reduce our janitorial expenses . . ." Alice thinks, "That's a phrase you don't want to see." Wally reads, "Every engineer will be required to strap a broom to his or her . . ." Wally walks down the hall with a broom attached to his back. Wally and Dilbert stand outside a conference room. Wally says to Dilbert, "On the positive side, marketing invites us to a lot more meetings now." A man inside the room says, "Five minutes; we're still eating cookies."
Dilbert and Wally stand in front of Ratbert who is standing on a desk. Dilbert says, "Ratbert, we'd like you to be the Director of Marketing for the company we're starting." Ratbert says, "Okay! What do I do?" Dilbert responds, "Be as annoying and illogical as you can. We'll whack you in the head with balled-up socks to make you shut up." Ratbert lies on the table after being beaten with socks. Dilbert says, "It's definitely better to be an owner than an employee." Wally says, "Let's link his salary to earnings! Hee hee!"
Dilbert, Wally, the Boss and another employee sit at a conference table. Dilbert holds a software box and says, "At long last our product is complete. It ships tomorrow." The other employee says, "That's terrific. I only have a few additional features to add and the marketing department will be happy." The Boss says, "Okay." The Boss continues, "I believe that our customers want hardware, not software." Wally says to Dilbert, "It's times like this I wish I were a psychopath." Dilbert asks, "You're not?"
Ratbert sits across from a man's desk. The man says, "Mister Ratbert, I don't think I can hire a rat to be our vice president of marketing. You need experience in the technology industry." Ratbert responds, "I spent a week in a dumpster at Procter and Gamble." The man says, "Close enough! Welcome to the team!" Ratbert says, "I'll bring some cronies with me. They're flies."
Ratbert, Wally, Dilbert and Alice sit at a conference table. Ratbert says, "I had years of valuable experience as a rodent before I became vice president of marketing." Ratbert continues, "My marketing plan is simple. Each of you will cling to the leg of a technology columnist until we get some good press." Dilbert approaches a technology columnist and says, "It looks like you're full." The man has people clinging to both legs. He responds, "You can cling to the cat until a space opens."
Ratbert stands on Dilbert's desk and says, "I quit my job as vice president of marketing . . ." Ratbert continues, "I was losing my scruples . . . becoming unscrupulous. Yes, I learned a valuable lesson about scruples." Dilbert asks, "And that lesson would be?" Ratbert answers, "It's fun to say 'scruples.'"
An employee from marketing, Dilbert and Wally sit at a conference table. The woman says, "And that's the marketing plan. Any comments?" Dilbert says, "It appears to be a bunch of obvious generalities and wishful thinking with no apparent business value." The woman thinks, "Marketing didn't turn out to be the glamour career I expected." Wally shows his copy of the plan to Dilbert and says, "I circled all the words you won't find in any dictionary."
The caption says, "Experiment #1: I am exposing a rat to my company's marketing plan." Dilbert shows a copy of the plan to Ratbert. The caption says, "He seems to have no adverse response to the introduction and background." Ratbert hums as he reads the plan. Dilbert takes notes. The caption says, "This is already far more exposure than humans could tolerate." A large bump appears on Ratbert's head and he says, "Sales projections . . . brain tumor . . . get Tylenol . . ."
Alice asks Dilbert, "What are you doing in the marketing department?" Dilbert pulls a cubicle wall and replies, "It's an experiment." Dilbert explains, "I sneak down here once a week and move this guy's cubicle wall in by a quarter-inch." A man with a briefcase tries to squeeze into a tiny cubicle. Alice asks, "What's this experiment going to prove?" Dilbert replies, "I forget. It's been a long time."