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Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Dilbert: I have too much work, and it's stressing me out. Boss: I've been reading about this sort of situation. Try writing don all the things that make you feel grateful. Dilbert: That would be more work! Boss: For your anger issues, try keeping a journal of all the times you lose your temper. Dilbert: That would be more work! Has anyone ever taken your advice? Boss: Do you know the guy in Marketing with the eye patch? Dilbert: He followed your advice? Boss: Half of it.
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.
Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it." Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?" Is that one taken?
CEO: I am proud to say I serve as a board member for nine corporations. Dilbert; Your lack of focus shows disregard for your fiduciary responsibilities. CEO: Can someone fire this guy for me? I don't remember what company I'm at.
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Boss: One of my employees keeps embellishing his accomplishments. CEO: If he works in engineering, fire him. If he works in marketing, promote him. Boss: He doesn't work at all. CEO: Sounds like you have a leader on your hands.
Alice: What do you want now? Dilbert: Experts say leaders should surround themselves with people they admire and be generous with praise. Alice, I admire your hard work and intellect. Alice: Stop it! This is creepy! Dilbert: I admire your focus and your determination. Alice: Gaaa!!! Stop admiring me! My skin is crawling! Dilbert: I admire your honesty! Alice: Blech! Wally: Do you feel more like a leader now? Dilbert: Yes, in the sense that people hate me.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?