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Kenny and Dilbert sit at a conference table with a customer. Kenny tells the man, "I brought Dilbert to explain what makes our product special." Dilbert says, "It's exactly like our competitor's product except we charge more to cover the cost of our deceptive advertising." The man gets up and leaves the room. Dilbert says, "While you're up, could you get me a cup of coffee?" Kenny looks angry.
Dilbert and Kenny sit at a conference table. Kenny tells a customer, "No one has ever been fired for buying our product!" Dilbert adds, "That's true." Dilbert says, "There IS the occasional savage beating . . . and more than our share of suicides . . ." Kenny looks angry. Dilbert continues, "But that has 'statistical clustering' written all over it."
Dilbert stands across from the Boss's desk. He says, "We've identified the people who will create the system to develop a product process." Dilbert points at a newspaper and continues, "While we were doing that, our competitor created a new Internet product that added a billion dollars to their stock value." Dilbert says, "Experts attribute the company's success to their 'employee of the week' program." The Boss says, "Quick! Hire those experts!"
Wally hands a graph to The Boss. He says, "It's done." The Boss respons, "I thought I asked for that to be in color." Wally says, "Black and white are both colors. So technically... oh, wait I see what you mean." Wally sits in front of his PC. Dilbert says to him, "Is that all it took to satisfy his need for irrelevent changes?" Wally says, "And I did it while the color copies were printing."
The Boss walks up to Dilbert who is sitting at his computer. The Boss says, "Great news! Our strongest competitor offered to sell us their product line." Dilbert says, "Obviously they think their products are not viable. We'd have to be amazingly stupid..." The Boss interputs, "And you'll be in charge of integrating their product line with ours." Dilbert finishes, "...to work here."
Dogbert and The Boss sitting at table. Dogbert passes a memo to The Boss and says, "Although your company is very profitable, I wouldn't be much of a consultant if I didn't recommend changes." The Boss views the recommendations and says, "You recommend jailing our ombudsman and declaring martial law ... makes sense." The Boss asks Dogbert, "Then could I shoot employees who make personal phone calls?" Dogbert replies, "It's okay with me."
Bob hands Dilbert something and says, "The marketing department saves the day! Check out these brochures I made." Bob reports, "This new product will allow us to dominate the market!" Dilbert says, "But we don't make this product." Bob says, "That hasn't hurt our sales so far."
Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Tags #45 inch screen, #communications staellite, #cure disease, #fish appear on screen, #great products, #marketing, #new product, #room freshener, #telepathic user, #whiten teeth, #time travel, #business
How Great Products are designed The Boss: Go talk to marketing. Dilbert: Groan Dilbert: Dave, tell me what marketing wants the new product to do. Dave: It has to have a 45 inch screen and still fit in a purse or a wallet. Dave: It needs to act as a communications satellite as well as a room fresher. Dilbert: uh... Dave: it must cure deadly diseases and whoyten your teeth while you sleep! HAHA! and it has to be capable of time travel!! and have a telepathic user interface! Slap! Dilbert: I could write a program that makes fish appear on the computer screen, DAVE: yeah a lot of people want that.
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."