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Carol enters Dilbert's cubicle and says, "There's an emergency strategy meeting in five minutes." Dilbert responds, "I was all warm and cozy in my cubicle paradise. Why must you ruin it?" Carol puts her hand up to her ear and asks, "Can you hear the sound of me not caring?"
The Boss says to Wally and Dilbert, "We need a clear strategy. Does anyone have a suggestion?" Dilbert says, "Let's figure out what makes us the most profit, and then do more of it." The Boss responds, "It needs to be less clear than that." Wally asks, "Can it be illegal?"
Dilbert is sitting at his computer. The Boss approaches and says, "I'm putting you in charge of building our new technology lab." The Boss continues, "Pick the contractor with the lowest bid. I don't see any problems with that strategy." Dilbert is meeting with a beaver. Dilbert says, "So, your bid says you'll do the job for... 'A chance to gnaw on wood.'" The beaver responds, "Too high?"
The Boss approaches Carol and says, "Carol, come to my strategy meeting." The Boss continues, "You're only a secretary, but I value your input." Carol exclaims, "I'm an administrative assistant!!!" As they're walking to the meeting, Carol thinks, "Chimp." The Boss thinks, "Bad secretary." The Boss addresses the meeting, "Does anyone have any strategic ideas for global domination?" Carol responds, "The engineers keep using our coffee filters as popcorn bags. That has to stop." Alice stands and yells, "If you ordered enough filters, I would need to use the foot of my pantyhose to make coffee every day!" As they're walking out of the meeting, Wally says to Dilbert, "I'm adding that to the list of things I don't want to think about."
Dilbert is meeting with a client. The client says, "My company is moving to a 'Just in Time' inventory strategy. You'll deliver when we need it." Dilbert responds, "So.. your success depends on my company doing what it promises? You have my deepest sympathy." The client points to his own chest and says, "I feel a sharp, stabbing pain in my chest." Dilbert replies, "And so it begins."
The Boss addresses a meeting, "Jimmy will explain our new marketing strategy." Jimmy says, "A study of past customers shows that 96% of them have flu symptoms." Jimmy continues, "Apparently, sick people are the most likely to buy from us. We don't know why." Jimmy points to a slide of an ill man and says, "So we redesigned our ad campaign to appeal to sick people." Alice says to Jimmy, "You're confusing cause and effect. Your study shows that our products make people sick." Jimmy responds, "Alice, let's not reinvent a dead horse." Alice panics and says, "Suddenly nothing makes sense.. I must have slipped into the meeting duh-mension!" Alice leans back in a daze and says, "Floating.. Scared.. Darkness." The Boss says, "This usually lasts about 10 minutes."
Wally is walking past Alice's cubicle. Alice calls out, "You're coming to work at nine-thirty?" Alice walks over to Wally and says, "By the time you get your coffee and get your bagel, it'll be ten o'clock!" Alice continues, "I started at six! I've already worked for four hours, and I'll probably stay late!" Alice continues, "Over the course of a lifetime, I'll work twice as much as you!" Alice realizes, "But... we'll be paid the same... and we'll both die anyway." Alice continues, "So.. I guess what you're saying is that you're smarter than I am." Alice yells, "I curse the casual brilliance of your life strategy!!!" Wally walks away and thinks, "My bagel will be extra tasty today."
The Boss addresses a meeting, "Our strategy is to grow revenue from new products." Dilbert turns to The Boss and asks, "How obvious does an idea need to be before we'll stop calling it a strategy?" The Boss says, "And we plan to eliminate waste." Dilbert responds, "We'll miss you."
The Boss comes into Dilbert's cubicle and says, "Dilbert, write up our technology strategy." Dilbert replies, "Okay." He pauses and then asks, "What's our strategy?" The Boss says, "How should I know? It's not written yet." He pauses and then adds, "Duh!" Dilbert turns and says, "How can I write about something that doesn't exist?" He pauses and then adds, "Duh!" The Boss replies, "It will exist, as soon as you write it." He pauses and then adds, "Duh!" The Boss and Dilbert exchange "Duhs:" The Boss says, "Duh!" Dilbert responds, "Duh!" The Boss says, "Duh!" Dilbert responds, "Duh!" The Boss says, "Duh!" Dilbert responds, "Duh!" The Boss turns to leave and says, "Just do it." The Boss thinks to himself, "Double duh." Dilbert responds, "Whatever." Dilbert thinks to himself, "Duh to infinity." Dilbert faces his computer and thinks, "If my company stock had any value, I'd be selling it right now."
Dilbert points to a slide and says, "As requested, I put together a list of functions we should outsource." Dilbert continues, "I limited my list to things we don't do well." The Boss and Wally listen as Dilbert's voice continues, "Marketing, quality control, engineering, finance, human resources, and customer support." Dilbert says, "That leaves us with our core competence..." Dilbert continues, "... Sitting around a brown table." Dilbert says, "And, of course, our ability to speak honestly without fear of retribution." The Boss says, "You will never get another raise as long as I'm alive." Dilbert responds, "Well, that puts a lot of pressure on the brown table strategy."