Focus On Marketing Comic Strips - Page 6
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The Marketing Guy. Marketing Guy: I don't see why engineers get paid more than marketing professionals. Dilbert: Maybe because engineers designed and built every important part of modern civilization and all you did was misrepresent it. Marketing Guy: My point is that you need both. Dilbert: You really don't.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.
Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
INTRODUCTIONS Coworker: My name is Alan, and my job in Marketing is to spray perfume on skunks. Dilbert: I'm Dilbert. My job as an engineer is to resist killing Alan. Coworker: You're doing a terrific job. Dilbert: Stop spraying me with perfume! Introductions
Wally: The distractions of the digital age have rewired my brain and ruined my ability to focus. Now I find it painful to dwell on any topic for longer than five seconds. Boss: Let's talk about this. Wally: No-o-o! Change the topic!
Dilbert: Studies say people are losing their ability to focus because of all the digital distractions. Wally: Sorry, what? Dilbert: Hold on... Wally: What were you saying? Dilbert: I dunno. Probably wasn't important.
Tags #internet & world wide web, #movies, #clever video, #create video, #internet, #go viral, #marketing experts, #engineer, #more passion, #loser attitude, #viral video, #Entertainment, #technology, #engineering
Boss: I want you to create a clever video about our product for the Internet. But make sure it goes viral or you're a total failure. Dilbert: No one can predict what goes viral. Marketing experts fail at this sort of thing 99% of the time. I'm an engineer with no relevant skills for this assignment. Boss: Maybe you could succeed if you had more passion. Dilbert: Gaaa!!! I need a rational boss, not passion! Boss: That's sort of a loser attitude. Asok: Hey, my video is going viral!
Boss: How's your creativity coming along? Dilbert: I don't have any. Your management style makes me focus all of my energy on staying out of trouble. Boss: Your insubordination is unacceptable! Dilbert: And there it is.
Dogbert: Executive Coach Dogbert: You need to focus on your career or your family. You can't do both. CEO: I don't have a family. Dogbert: Actually, you're married and you have four kids. CEO: That sounds like a huge hassle. Dogbert: Perhaps you've already chosen.