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Dilbert: When do you expect to come out with a new model? Vendor: In about two months. Dilbert: I'll wait and buy the new model. Vendor: Did I say two months? I meant never. Dilbert: Never? That must mean your company is going out of business and won't support this product. Vendor: What's a length of time between two months and never that would cause you to buy now?" Dilbert: One year. Vendor: Our new model comes out in a year. Dilbert: I'll wait until then. Vendor: You're the worst customer ever."
The boss: "I can't give you a raise because you ask me too many questions." "That's a sign that you can't do your job." Dilbert: "I anticipated your misperception and prepared for it." "I saved all of my e-mails and matched them to your policies and procedures." "For example, this is your e-mail saying we need your permission to buy software." "And here's my e-mail asking if I can buy some software." "Should I run through the other seven hundred documented examples?" The Boss: "There you go asking another question."
"Good evening. This is the Dogbert Easy News Channel." "We bring you all the news that's easy to gather." "Today's top story is about something that was first reported in a newspaper and later read by me." "People in other countries want to kill us. The rest of the article is mostly names I can't pronounce." "We thought about asking them why they want to kill us, but they don't have phones." "So here's the next best thing: a debate between two middle-aged white guys who also don't know why people want to kill us." "They hate us because we are so wonderful." "Buy my book or you will all die!" "Next on Easy News, our panelists wll discuss dumb crooks who keep getting stuck in chimneys." "Excellent."
SALE "I'll take that chair." "Excellent choice." "Now sit there quietly and try not to ask the one question that will kill this sale." "Is the chair in stock?" "GAAA!!!" "The truth is that we don't sell chairs at all. We sell the hope that a chair will someday be made for you." "How long will that take?" "If I could answer that question, it would be the same as selling you an actual chair." "How about if I tell you it will ship in two months, and you call and yell at me every three months for eternity?" "Did you buy a chair?" "There's no way to know."
"I'd like to buy some insurance, but I don't know much about it." "You need my special indemnity casualty whole life umbrella rider binder." "What does it cover?" "I can't answer that directly?" "Just read that list of exclusions. Anything not in there is covered." "Does it cover acts of God?" "Yes, unless you pray to the wrong one." "How do I know if it's the wrong god?" "If you buy this insurance, and lightning doesn't strike me, try another god."
The Boss says to Dilbert, "You need to socialize your idea with the rest of the department." Dilbert replies, "Socialize? Is that the same as getting buy-in?" The Boss answers, "It's one step below buy-in. It's more like dialoging for feedback." Dilbert says, "Wait...I thought that building consensus was one step below buy- in." The Boss responds, "Just run it up a flagpole and see who salutes." Dilbert asks, "Wouldn't it be better to do a temperature check using a straw man?" The Boss answers, "Maybe... But is that going to inoculate the stakeholders?" A letter from Scott Adams reads, "Dear Reader, If you or anyone you love understands the preceding conversation, you have my deepest sympathy." Signed, "S.A."
Dilbert: I have the results of our customer survey. The new software feature they want most is "Flying car" Boss: Did you survey any people who aren't idiots? Dilbert: No, I only surveyed people who buy from us.
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.