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Dilbert stands across from the Boss's desk. He says, "We've identified the people who will create the system to develop a product process." Dilbert points at a newspaper and continues, "While we were doing that, our competitor created a new Internet product that added a billion dollars to their stock value." Dilbert says, "Experts attribute the company's success to their 'employee of the week' program." The Boss says, "Quick! Hire those experts!"
The Boss walks up to Dilbert who is sitting at his computer. The Boss says, "Great news! Our strongest competitor offered to sell us their product line." Dilbert says, "Obviously they think their products are not viable. We'd have to be amazingly stupid..." The Boss interputs, "And you'll be in charge of integrating their product line with ours." Dilbert finishes, "...to work here."
Dilbert says, "...Well, that depends on many factors involving features and usage." A marketing guy glares. The marketing guy says, "Do you engineers have a secret pact to withhold all useful information? you haven't answered one question and it's already... um..." Dilbert says, "Two o'clock." At the lunch table, Alice and Wally grill Dilbert. Wally says, "We hear you gave information to marketing." Dilbert sweats, "Just the time of day. He would have found out anyway!!"
Bob hands Dilbert something and says, "The marketing department saves the day! Check out these brochures I made." Bob reports, "This new product will allow us to dominate the market!" Dilbert says, "But we don't make this product." Bob says, "That hasn't hurt our sales so far."
Bob tells Alice and Dilbert, "Maybe it was wrong to promise our customers a product that hasn't been designed yet." Bob says, "But our motto in marketing is, "'It's better to ask for forgiveness than to seek permission.'" Alice holds Bob over the roof. He is dangling. Dilbert says, "Your motto needs some design work too."
Tags #45 inch screen, #communications staellite, #cure disease, #fish appear on screen, #great products, #marketing, #new product, #room freshener, #telepathic user, #whiten teeth, #time travel, #business
How Great Products are designed The Boss: Go talk to marketing. Dilbert: Groan Dilbert: Dave, tell me what marketing wants the new product to do. Dave: It has to have a 45 inch screen and still fit in a purse or a wallet. Dave: It needs to act as a communications satellite as well as a room fresher. Dilbert: uh... Dave: it must cure deadly diseases and whoyten your teeth while you sleep! HAHA! and it has to be capable of time travel!! and have a telepathic user interface! Slap! Dilbert: I could write a program that makes fish appear on the computer screen, DAVE: yeah a lot of people want that.
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."
Wally and Dilbert at a conference table with a vendor. Dilbert looks at a product and says, "Your company makes an attractive little product, Jim." Dilbert hands the unit back to Jim. Dilbert says, "But we've decided to go with a vendor whose product actually works." Jim stands up suddenly, causing Dilbert's tie to fly straight up. Jim screams, "Fools!!! I'll crush you!!!" Jim continues, "I'll tell your boss you made a stupid decision!! Your careers will be ruined and I'll get the contract anyway!!" Wally says, "You can't scare us! Do you think our boss will believe a vendor over his own loyal employees?" Wally and Dilbert cross their arms and think, "Must . . . keep . . . a . . . straight . . . face . . ." Wally, Dilbert and Jim erupt in laughter. Dilbert says, "We'll take a million units." Jim says, "Take two million and I'll see that you get nice raises."
The Boss says to Dilbert and Wally, "We need to ship the V-1 product tomorrow. I promised our CEO he can announce it at the shareholder meeting." Wally says, "That's two months early!!" Dilbert says, "We haven't added any features yet!!" Dilbert says, "What would we ship? Our lab prototype is the only V-1 in existence!" Wally cries, "No . . . You wouldn't!" The Boss picks up the device and says, "I've scheduled press tours so you can do demos all next week." Wally asks, "On what?!" As the Boss walks away carrying the prototype, Dilbert says, "We'll need twenty thousand dollars to build another prototype!" The Boss says, "That reminds me; I froze the budget for the rest of the year." The Boss continues, "If there's anything you'd like me to do, don't hesitate to ask." Wally says, "Yeah, I'd like you to do something . . ." The Boss looks angry. Wally says, "Ooh . . . I think I should have hesitated to ask that."
Dogbert sits on the couch backrest. Dilbert says, "I have an ethical question, Dogbert." Dogbert replies, "I'm here to help." Dilbert asks, "Is it better to give customers a low quality product in a timely fashion . . ." Dilbert continues, "Or is it better to lie about product availability until the bugs are fixed?" Dogbert snaps his paw and replies, "I will need my assistant, Ratbert, to address your ethical question." Ratbert stands next to Dogbert on the backrest. Dogbert says, "Let's say Ratbert is a trusting and innocent customer." Dogbert slaps Ratbert on the back and says, "Suppose somebody abuses his trust like this . . ." Ratbert falls between the couch cushions. Dilbert sits with his leg crossed under him and looks at Ratbert. Dilbert asks, "How does this relate to my situation?" Dogbert replies, "To be honest, I wasn't listening to you."