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The caption says, "Designing a brochure." Dilbert sits at a conference table with a man from marketing. Dilbert says, "We'll want to emphasize the things that make our product unique." The man says, "Good good." Dilbert says, "Let's see . . . We have higher prices . . . Stale technology . . . Fewer features . . . And it's hard to use." Dilbert asks, "Can you work with that?" The man replies, "Suddenly I don't feel so bad that we won't be using 100 percent recycled paper."
The Boss says, "Wally, we don't have time to gather the product requirements ahead of time." The Boss continues, "I want you to start designing the product anyway. Otherwise it will look like we aren't accomplishing anything." Wally sits with his feet up on the desk. He reads the newspaper and thinks, "Of all my projects, I like the doomed ones best."
Kenny and Dilbert sit at a conference table with a customer. Kenny tells the man, "I brought Dilbert to explain what makes our product special." Dilbert says, "It's exactly like our competitor's product except we charge more to cover the cost of our deceptive advertising." The man gets up and leaves the room. Dilbert says, "While you're up, could you get me a cup of coffee?" Kenny looks angry.
Dilbert and Kenny sit at a conference table. Kenny tells a customer, "No one has ever been fired for buying our product!" Dilbert adds, "That's true." Dilbert says, "There IS the occasional savage beating . . . and more than our share of suicides . . ." Kenny looks angry. Dilbert continues, "But that has 'statistical clustering' written all over it."
Dilbert stands across from the Boss's desk. He says, "We've identified the people who will create the system to develop a product process." Dilbert points at a newspaper and continues, "While we were doing that, our competitor created a new Internet product that added a billion dollars to their stock value." Dilbert says, "Experts attribute the company's success to their 'employee of the week' program." The Boss says, "Quick! Hire those experts!"
The Boss walks up to Dilbert who is sitting at his computer. The Boss says, "Great news! Our strongest competitor offered to sell us their product line." Dilbert says, "Obviously they think their products are not viable. We'd have to be amazingly stupid..." The Boss interputs, "And you'll be in charge of integrating their product line with ours." Dilbert finishes, "...to work here."
Bob hands Dilbert something and says, "The marketing department saves the day! Check out these brochures I made." Bob reports, "This new product will allow us to dominate the market!" Dilbert says, "But we don't make this product." Bob says, "That hasn't hurt our sales so far."
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."
Wally and Dilbert at a conference table with a vendor. Dilbert looks at a product and says, "Your company makes an attractive little product, Jim." Dilbert hands the unit back to Jim. Dilbert says, "But we've decided to go with a vendor whose product actually works." Jim stands up suddenly, causing Dilbert's tie to fly straight up. Jim screams, "Fools!!! I'll crush you!!!" Jim continues, "I'll tell your boss you made a stupid decision!! Your careers will be ruined and I'll get the contract anyway!!" Wally says, "You can't scare us! Do you think our boss will believe a vendor over his own loyal employees?" Wally and Dilbert cross their arms and think, "Must . . . keep . . . a . . . straight . . . face . . ." Wally, Dilbert and Jim erupt in laughter. Dilbert says, "We'll take a million units." Jim says, "Take two million and I'll see that you get nice raises."
The Boss says to Dilbert and Wally, "We need to ship the V-1 product tomorrow. I promised our CEO he can announce it at the shareholder meeting." Wally says, "That's two months early!!" Dilbert says, "We haven't added any features yet!!" Dilbert says, "What would we ship? Our lab prototype is the only V-1 in existence!" Wally cries, "No . . . You wouldn't!" The Boss picks up the device and says, "I've scheduled press tours so you can do demos all next week." Wally asks, "On what?!" As the Boss walks away carrying the prototype, Dilbert says, "We'll need twenty thousand dollars to build another prototype!" The Boss says, "That reminds me; I froze the budget for the rest of the year." The Boss continues, "If there's anything you'd like me to do, don't hesitate to ask." Wally says, "Yeah, I'd like you to do something . . ." The Boss looks angry. Wally says, "Ooh . . . I think I should have hesitated to ask that."