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The Boss says, "We need to get our customers more involved in the product design cycle." Dilbert says, "We only have customers who are too dumb to check product reviews online." The Boss says, "Do it anyway." Customer says, "Can it wear a hat like a monkey?" Dilbert says, "For the millionth time, software can't wear clothes."
The Boss says, "How can we rebuild the trust of our customers? Let's brainstorm." Dilbert says, "We could stop using misleading benchmark tests to sell shoddy products that have hidden costs." The Boss says, "I heard someone say 'lie.' Let's write that one down."
As Vp of marketing, I am proud to introduce the new version of our product. Behold!! This sia testament to what can happen when you listen to customers. we asked customers what they wanted the new version to do. Six months ago I gave that raw data to you engineers. Today we see the result. Its the first time Ive seen it myself. whats it do? BAM!! Our customers said they hate us.
Dilbert points to a slide and says, "My new design will meet all of our customers' current and future needs." The Boss is sitting with two board members, one male and one female. The male board member says, "That's no good; they'll never need to upgrade." Dilbert responds, "Please don't ask me to put flaws in my design." The Boss says, "Flaws could work." The male board member says, "We need flaws." The female board member says, "Flaws, flaws, flaws." Dilbert grabs his tie in fear and says, "Please.... No....." The Boss says, "Make it freeze every hour." The male board member says, "The interface needs to be more confounding." The female board member raises her finger and says, "And..." Headline: Later. Dilbert is on the floor begging, "Please... No more." A voice from the meeting continues, "... And crippling electric shocks." Headline: Much, much later. The Boss says, "The help screen could recommend marrying an unemployed, shirtless guy with a mullet." The male board member responds, "That's marketing!"
The Boss points to a slide of a man making a funny face and says, "We've expanded our customer disservice program." The Boss points to the next slide of a technician saying, "Uh.. reboot." The Boss continues, "...Doubled our unhelpful technical support advice." The next slide is of a customer leaning back with one hand on the phone and the other holding his stomach, saying, "So... hungry." The Boss continues, "... Stretched our telephone hold times to lethal durations..." Wally, Dilbert, and Alice listen as The Boss' voice continues, "... And cleansed our online support database of all useful articles." The Boss says, "Our goal is to force customers to form support groups." The Boss continues, "Over time, with luck, we'll train customers to do our manufacturing and shipping, too." Wally raises his hand and asks, "May I train a customer to do my job?" The Boss replies, "Sure." A little boy sits in front of a computer with a cup of coffee in his hand. He asks Wally, "So.. what do I do?" Wally responds, "You're doing it."
The Boss holds up a football and says, "I call it teamwork football." The Boss continues, "Each of you will carry the ball with you for one day to symbolize your commitment to teamwork." Dilbert, Wally, and Alice listen as The Boss' voice continues, "Who wants to be first?" The Boss turns to Dilbert. Dilbert says, "Not me, I have a meeting with customers today." The Boss turns to Wally. Wally says, "I'm on vacation. I only came in for coffee." The Boss turns to Alice. Alice says, "Not in a trillion years." Dilbert says to The Boss, "Maybe you could keep it in your desk drawer to symbolize our commitment to teamwork." The Boss is sitting at his desk. He looks at the football sticking out of his desk drawer and thinks, "I should have used a golf ball."
Marketing Guy: We need to know how our customers live and work. I'd like each of you to write fictional biographies that describe the daily lives of our typical customers. I feel you're not taking this seriously. Dilbert: Most of our customers drown in aquariums. The Marketing Guy. Five Minutes Later.
Tags #interviews, #lying, #job interview, #exaggerate credntials, #more effective, #business skill, #misleading, #convince customers, #prodcuts, #dupe some idiot, #learn tech skills, #honesty, #hr, #send offer, #liar
Dilbert: You look good on paper, but how do I know you aren't lying about your skills? Interviewee: You should hope I am lying. Studies show that people who exaggerate their credentials tend to be more effective once hired. That's because misleading people is a valuable business skill. For example, I might need to convince our customers that our products are better than the competition. Or I might need to dupe some idiot into leaving my cubicle so I can concentrate. Anyone can learn technical skills, but lying is an art form. Dilbert: He doesn't have an honest bone in his body. Boss: Perfect. I'll tell Human Resources to send him an offer.
CEO: Our corporate structure is so complicated that I have no idea where our money even comes from I think it comes from derivatives or offshore accounts or maybe goodwill. Dilbert: Or maybe customers give us money. CEO: I hope not. I don't like to feel beholden.