Convince Customers Comic Strips - Page 7
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The Boss points to a slide of a man making a funny face and says, "We've expanded our customer disservice program." The Boss points to the next slide of a technician saying, "Uh.. reboot." The Boss continues, "...Doubled our unhelpful technical support advice." The next slide is of a customer leaning back with one hand on the phone and the other holding his stomach, saying, "So... hungry." The Boss continues, "... Stretched our telephone hold times to lethal durations..." Wally, Dilbert, and Alice listen as The Boss' voice continues, "... And cleansed our online support database of all useful articles." The Boss says, "Our goal is to force customers to form support groups." The Boss continues, "Over time, with luck, we'll train customers to do our manufacturing and shipping, too." Wally raises his hand and asks, "May I train a customer to do my job?" The Boss replies, "Sure." A little boy sits in front of a computer with a cup of coffee in his hand. He asks Wally, "So.. what do I do?" Wally responds, "You're doing it."
The Boss holds up a football and says, "I call it teamwork football." The Boss continues, "Each of you will carry the ball with you for one day to symbolize your commitment to teamwork." Dilbert, Wally, and Alice listen as The Boss' voice continues, "Who wants to be first?" The Boss turns to Dilbert. Dilbert says, "Not me, I have a meeting with customers today." The Boss turns to Wally. Wally says, "I'm on vacation. I only came in for coffee." The Boss turns to Alice. Alice says, "Not in a trillion years." Dilbert says to The Boss, "Maybe you could keep it in your desk drawer to symbolize our commitment to teamwork." The Boss is sitting at his desk. He looks at the football sticking out of his desk drawer and thinks, "I should have used a golf ball."
Marketing Guy: We need to know how our customers live and work. I'd like each of you to write fictional biographies that describe the daily lives of our typical customers. I feel you're not taking this seriously. Dilbert: Most of our customers drown in aquariums. The Marketing Guy. Five Minutes Later.
CEO: Our corporate structure is so complicated that I have no idea where our money even comes from I think it comes from derivatives or offshore accounts or maybe goodwill. Dilbert: Or maybe customers give us money. CEO: I hope not. I don't like to feel beholden.
Boss: We won the bid to build a fleet of small drones for retail package delivery. I'm not sure why they call their customers infidels, but I doubt that's important. You'll be working with their design guy, who's name is Mullah John Smith.
CEO: Our goal is to ship a million units this quarter. Dilbert: Do we have any goals that involve making customers happy? CEO: I'm talking about our goals, not their goals. Boss: Totally different.
Dilbert: Studies show that offering customers too many options can prevent them from buying. Boss: Studies?? That doesn't sound like a real thing. Dilbert: I don't know what to do now. Boss: Maybe that's the problem.
Dilbert: I need an exception to the travel budget freeze so I can fix an important customer's technical problem. Boss: No, because arbitrary financial targets are more important than satisfying customers. Wait... why does that sound bad when I say it out lout? Dilbert: If it makes you feel better, I wasn't listening.
Boss: We got Randy by buying his start-up. Randy, Dilbert will show you how to access our 45 hours of mandatory online training. Randy: I quit. Boss: Well, at least we still have his start-up. Dilbert: And all seven of its customers, too.
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.