Boss: We've moved past the old notation of customer loyalty. Now we use science to manipulate dopamine and create addictions that make a mockery of free will.
Dilbert: That sounds like the epitome of evil.
Boss: We call it "extreme marketing."
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology.
Dilbert: I don't approve of brainwashing.
Sean: That's why I'm going to do you first.