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The Boss points at a board with the word 'Injuries' written on it, and the number zero below the word. The Boss says, "Our goal this year is zero disabling injuries." The Boss continues, "Last year, our goal was twenty-six disabling injuries." The Boss points at the board with a skeleton and the number twenty-six above it. The Boss says, "In retrospect, that was a mistake." The Boss continues, "We had to injure nine employees to meet the goal." The Boss hands out a piece of paper and says, "If you have an injury, fill out this form immediately." Wally and Dilbert look at the forms. Wally says, "These are resignation forms." The Boss holds up the paper and says, "If you cover the word 'resignation' with your thumb, it's an injury report." Wally turns to Dilbert and says, "This place makes me sick." Dilbert says, "We'll miss you."
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."
The Boss points to a bell on the wall and says, "This bell will improve your morale." The Boss continues, "You ring the bell whenever you achieve a goal." The Boss turns and shouts, "Then yell your accomplishment to the rest of the office." The Boss turns to face the office and says, "I know it sounds corny, but the bell has worked in other offices." Dilbert asks, "Does your information come from the bosses of those companies?" The Boss responds, "No. It comes from a magazine that interviewed those bosses." Alice grabs the bell and says, "I'll go first." The bell sounds, "CLANG! CLANG!" Alice calls out to the office, "I resisted killing my boss with a stupid bell."
The Boss and Dilbert sit at a table. The Boss hands Dilbert a piece of paper and says, "This is the goal that will motivate you for the next year." Dilbert reads from the piece of paper: "'Build a global satellite network. Budget: $12,000.'" Dilbert looks at the Boss and says, "Motivation feels much different from what I imagined." Dilbert continues, "I was expecting a light, energetic feeling." Dilbert continues speaking and illustrates with his hands, "But it's more like being pinned under a burning couch." Dilbert puts his hand to his head and says, "Whoo, I'm getting dizzy." Dilbert stands up slowly and says, "I'd better lie down until the motivation wears off." The Boss leaves the room with Dilbert lying on the table. The Boss says, "He's going to be trouble during the next round of budget cuts."
Dilbert tells Dogbert, "I'm going to a very important conference." Dogbert asks, "What's it for?" Dilbert replies, "The brochure says the goal is to 'create interaction around local and global issues of the coming century'." Dogbert perks his ears up. Annoyed, Dilbert says, "You're being sarcastic with your ears agin." Dogbert says, "It sounds so exciting!"
Alice is sitting at the Boss's desk. He tells her, "I can only give you a two percent raise this year, Alice." He adds, "Because your job was not very challenging." Alice asks, "How could you possibly not think it was challenging?" The Boss replies, "You exceeded all your goals without complaining." The Boss adds, "Compare that to Wally's performance. He complained all year." The Boss: "And he missed every goal! Now THAT'S a challenging job!" Alice shouts, "Wally is a filthy weasel!!!" As Alice leaves, furious, the Boss adds, "Maybe his hygiene isn't the best, but he was right when he said you would stab him in the back."
Wally comes up behind Dilbert, who is sitting at his desk, and says, "While you toil in utter futility, I'm building my personal 'brand equity.'" Wally continues, "I'm increasing my skills and my contacts every day." Then, as Alice approaches, adds, "My goal is to becomes the 'Kleenex' of engineers!" Alice bumps into Wally, knocking the glasses off his face. She says, "'Scuse me, I have real work to do." Alice brings her hand to her mouth, as she says, "Ooh... sneeze coming." She opens her mouth wide, "Aaaah..." "CHOO!" She sneezes in Dilbert's cubicle and Wally's glasses go flying again. Wally is now gone. Alice and Dilbert remain. Alice tells Dilbert, "I think of Wally as the 'Kleenex' of engineers." Dilbert agrees, "Me too."
Catbert says, "The company's goal is to double the efficiency of all employees." Dilbert raises his hand and says, "Question: If we double our efficiency, won't you downsize half of us?" Alice and Wally sit on either side of him. Catbert says, "Don't talk to anyone in marketing. They aren't so good at math."
Alice is angry and walks away from Mordac. She says, "I'm not using reverse psychology! I really don't need anything from the information technology department." Mordac follows. Mordac shakes his fist and says, "Curse you! You know our goal is to give you the opposite of what you want. If you want nothing, we must give you everything!" Dilbert stands behind Alice at her computer. He clasps his hands together and begs, "Please tell me how you got them to do this." Alice's computer is heaped with gadgets: satelitte dish, hard drives, video cameroas, modems, etc. Alice says, 'Watch me launch the space shuttle!"
Ratbert and Dilbert are sitting on the couch. Ratbert says, "if the goal of all creatures is to be happy... and I'm happier than you are..." Ratbert continues, "We can conclude that I'm more successful than you are. Isn't that right?" Dilbert looks angry. Dilbert says, "You are REALLY starting to annoy me now." Ratbert says, "The gap widens. Yes!" and pumps his arm in victory.