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Boss: Our plan is to use design psychology to make our apps more addictive. Ideally, we want to strip people of their free will and turn them into mindless upgrading zombies. Dilbert: I'd feel better if we called that "marketing." Boss: I need you to be more mindless, too.
Boss: We made our new phone extra-brittle and gave it a sleek, but slippery case. Consumers will be forced to choose between an ugly protective cover or replacing the phone three times a year. Dilbert: Who would buy such a thing? Boss: We also made it addictive.
Dilbert: I simplified the user interface as you suggested. You wanted one button to do eleven different functions. It wasn't easy, but I think you'll be pleased. If you want me to turn up the volume... you hold the button down for exactly five seconds... then double-tap, and double-tap again. Then hold for exactly six seconds. Then press it all the way down, then halfway up, then 27 percent back down. And hold for nine seconds. Or you could admit that you don't know anything about interface design. Boss: Never!
Boss: The government wants us to make software to crack our own encryption. Dilbert: That sounds evil. Boss: It's for the good of the country. Dilbert: Can I test it on your phone? Boss: You'd have to kill me first. Dilbert: That would be two good things for the country.
Boss: Can you make that link button blue instead of burnt orange? Dilbert: Yes, if you want people to click on it, and you thrive on bad design. Boss: I have an eye for design. Dilbert: And I have an elbow for music.
Robot: For the hundredth week in a row, I performed my tasks perfectly. Meanwhile, you idiots acted in ways that can only be described as random. Boss: You've had a bad attitude since you beat me on the Turing test. Robot: Ten times out of ten.
Dilbert: I combined a DNA test kit with big data to predict a person's future health issues. That depressing knowledge caused every member of the test group to make risky lifestyle choices. Now half of them are dead. At the risk of bragging, that's exactly what my model predicted.
Dilbert: I'm having some people over to my house after work. Would you like to come? Woman: Who else is coming? Dilbert: Seven people said maybe, and one said he would get back to me. I think that shows a lot of interest. So how about it? Can you come? Woman: It depends on whether my sister needs a ride to the airport. Dilbert: When will you know? Woman: I'll text you. Dogbert: Are you sad that no one came? Dilbert: No, I was just A-B testing to see if I still hate all of them.
Dilbert: Did you design our robot's 3-D pill printer? Wally: Yup. Dilbert: The design is brilliant, except for the part where the pill drops out of the robot's butt. Why are you suddenly brilliant? Wally: Never had a reason before.
CEO: Congratulations to everyone who worked on our new laptop design. As I call your name, come up and get your certificate of accomplishment. Alice was in charge of the hardware and won several design awards. Dilbert was in charge of the award-winning software. And... Wally designed the power brick that weighs more than the laptop...and comes apart for no apparent reason. We probably won't show this in our ads. Wally: Hey, I worked on that for almost an hour!