Focus Comic Strips - Page 7
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Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Alice: What do you want now? Dilbert: Experts say leaders should surround themselves with people they admire and be generous with praise. Alice, I admire your hard work and intellect. Alice: Stop it! This is creepy! Dilbert: I admire your focus and your determination. Alice: Gaaa!!! Stop admiring me! My skin is crawling! Dilbert: I admire your honesty! Alice: Blech! Wally: Do you feel more like a leader now? Dilbert: Yes, in the sense that people hate me.
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Dilbert: We're done moving the staff from the open office plan back to cubicles. Now they will be less distracted when they focus on the crushing futility of their assignments. Boss: Good job. Dilbert: If you need me, I'll be in my fabric-covered box.
Boss: Don't focus so much on making the software do what our customers want it to do. Just make it hard for users to uninstall it. Dilbert: Why would they buy it in the first place? Boss: A big part of our strategy involves lying.
Male Employee: Do you have an hour to meet next week? Dilbert: Let me check my calendar. Next week is not good. Male Employee: You don't have one hour of free time all week? Dilbert: Well, this is awkward. The problem isn't my schedule so much as your total lack of value relative to my alternatives. Male Employee: Maybe we could meet over lunch? Dilbert: I like to focus on my sandwich.
Dilbert: We need to change one of the links on our website. Boss: Pull together a study team, do a focus group, get buy-in from all departments, and present it at the next division meeting. Dilbert: I changed it while you were yammering. Boss: Let us never speak of this again.
Dilbert: The headphones we make are the best in the industry. Man: Our marketing campaign will focus on how they cure brain tumors and raise your IQ. Dilbert: They don't do any of that. Man: This is exactly why we don't let engineers do marketing.
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.