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Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Dilbert: The headphones we make are the best in the industry. Man: Our marketing campaign will focus on how they cure brain tumors and raise your IQ. Dilbert: They don't do any of that. Man: This is exactly why we don't let engineers do marketing.
Boss: We've moved past the old notation of customer loyalty. Now we use science to manipulate dopamine and create addictions that make a mockery of free will. Dilbert: That sounds like the epitome of evil. Boss: We call it "extreme marketing."
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.
wally: the product i'm developing will be unprofitable for the first none years, but revenue will surge in the tenth. the boss: didn't you tell me you plan to retire in nine years? wally: maybe. the boss: you will be happily retired before we find out if profits really do surge in year ten. the boss: that makes everything you say sound suspicious. wally: numbers don't lie. the boss: who came up with the numbers? wally: that's all the time we have for questions.
the boss: i need you to add a feature to our product because our marketing campaign says we already have it. dilbert: no problem. what's the feature? the boss: time travel. the boss: how long will it take to add that feature? dilbert: if i'm successful, i'll have it done by last week.
the boss: does anyone have an idea for fixing our communication problem with marketing? dilbert, alice, wally and asok thinking: must...not...speak or else he will assign the project to me. the boss: i saw your eye twitch. the project is all yours. alice: GAAAA!!! visually upset
the boss: what are we doing about the elbonian cyber threat? dilbert: i called a meeting for tomorrow to come up with a plan for dealing with it. the boss: your weak response proves you are an elbonian spy. dilbert: what? to be continued...
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?