Dominate Market Comic Strips - Page 8
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DOGBERT CONSULTS Dogbert: "To survive, you must create disruptive innovations that redefine the market." wally: "Does that mean the same thing as 'sell things people want'?" Dogbert: "There's one big difference." wally: "You only get paid if you say it in a funny way?" dogcart: "I like to think disruptively innovative."
"Our director of marketing will give us an update." "We spent our entire marketing budget buying a racehorse." "We named the horse after our flagship product because they're both fast, get it?" "Unfortunately we didn't have enough budget for a top thoroughbred." "Our horse broke its leg walking to the starting gate, so we shot it." "Next year we plan to sponsor a sailboat." "Anyway, your lunch today is brought to you by the marketing department." "Enjoy." "Hey, my roast beef sandwich has a piece of lead in it."
Dilbert: do you have market demand numbers? Ted: Im in the middle of something. can I get back yo you later? Dilbert: How much later? Ted: when do you need it? Dilbert: As soon as possible. Ted: I'll do it as soon as Im done. Dilbert: when will that be? Ted: as soon as possible. Dilbert: when will it be possible? Ted: cut name some slack. Dilbert: how much slack do you need?
We've narrowed our target market to this guy. "He's the only one rich enough and stupid enough to buy our high-end product." "Our diamond-encrusted time machine will take you one hour into the future in only sixty minutes!"
"According to my benchmark tests, our product is the worst one on the market." "Maybe you can tweak the numbers." "Fake them?" "Fake is such an ugly word." "Just remember that your next raise depends on the sales of that product." "And mistakes happen. A decimal place can be either here or there." "All I'm asking is that you do the tests again...while drinking." "I always wondered what job satisfaction felt like."
Wally in Marketing "According to my market research, ninety percent of your customers..." "...'fantasize about beating you to death with your stupid product.'" "What about the other ten percent?" "They asked for your company address but didn't say why."
The Boss: Human resources is a company's most important strategic asset. "That means it's your fault we're losing market share. Maybe you should fire yourself." "Strategic assets don't like accountability."
Dogbert, the VP of marketing Dogbert: "Describe your product in technical terms and I'll turn it into marketing language." Alice: "Well, it tends to overheat." Dogbert: "'hottest product on the market!'" Alice: "All the parts are known carcinogens." Dogbert: "Makes you appreciate life!"