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dilbert: my profit forecast isn't aligning with our strategy the boss: try adding some variables. dilbert: what kind of variables? the boss: the kind that make our strategy line up with our profit forecasts. dilbert: but...then my forecast would not be accurate. the boss: it's already inaccurate because no one can forecast complicated things five years ahead. the boss: if we can't be accurate, we might as well be wrong in a way that is good for us in the near term. dilbert: you make a surprisingly robust argument for evil. the boss: and i was barely trying!
boss: get ted's input before you finalize the plan. dilbert: ted is the dumbest human being in the known universe. his opinion can only make things worse. boss: that's how we do it here. dilbert: i didn't realize it was a strategy.
The Boss says, "We're not creative enough to create whole new markets, the way apple does." The Boss says, "And we're not powerful enough for a fast follower strategy." The Boss says, "What we need is a sexy, strategic-sounding name for crumb-snatching." Dilbert says, "Niche player?"
CEO: Our strategy is to increase market share. Dilbert: I'm confused. I spent all last year trying to decrease our market share. Was that effort wasted? Don't worry. Wally told me he has a good sense of humor. Wally: I'm not reliable.
Boss: We're buying an entire company just to get their engineers. Dilbert: Are you aware that slavery is illegal and the engineers are free to find jobs at better companies? Boss: I sure hope you're wrong about that.
CEO: Our company is obscenely profitable but universally despised. Our plan is to buy a smaller and more popular company, take their name, and suck out their goodwill like a monkey on an orange. Please welcome their founder, Bradley. He's the angriest rich guy you'll ever meet.
Dilbert: Our competitor just bought ten million copies of our software. Boss: Huh? Dilbert: They plan to give it away for free to entice people to buy their own product that has more features. We'll be part of their freemium strategy. Boss: That's just showing off.
Boss: I hired a management consultant to teach us something he calls backwards causation. Dogbert: I studied the most successful companies. If you imitate them, you'll feel as if you have a strategy. Number one: sponsor a golf tournament so your CEO can meet celebrities. Boss: Profits, here we come.
Boss: We're consolidating our marketing into a shared services model. Asok: Why? Boss: Change creates the illusion that we have a strategy while giving our CEO an excuse to fire a VP who beat him at golf. And blah, blah, something about money. Asok: Must... not... cry... on the outside.