Convince Customers Comic Strips - Page 9
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Product Training. Man: You work for a company that takes pride in its product line. Only half of our users experience painful boils. We call that group the "relatively satisfied customers. what the?!
As Vp of marketing, I am proud to introduce the new version of our product. Behold!! This sia testament to what can happen when you listen to customers. we asked customers what they wanted the new version to do. Six months ago I gave that raw data to you engineers. Today we see the result. Its the first time Ive seen it myself. whats it do? BAM!! Our customers said they hate us.
Asok: "Wally, I discovered a deadly safety flaw in our product. Who should I inform?" Wally: "No one. The stock would plunge and we'd have massive layoffs. Your career would be ruined." Asok: "But my negligence could cause the deaths of a dozen customers." Wally: "The first dozen is always the hardest."
"Dogberts Consults." Dogbert: "Never listen to your customers." "They were dumb enough to buy your product, so they have no credibility." "That reminds me: thanks for buying my services. Don't talk. Shhh." The boss: "Ooh."
Dogbert consults Dogbert: "You should offer your customers easy financing." "That disguises the true cost of your products so you can price-gouge and people will thank you." "How much are we paying you?" "I'm leasing my advice to you." "Thank you."
Product designer Dogbert: I bring you the future of product design for consumer electronics. Dogbert: Behold Natures perfect shape! your customers will form and emotional bond, Dilbert: Do you think your ego influenced the design process? The boss: Its wagging. Dogbert: Bah!
The Boss: "Our new vice president of ethics will help you decide what's right and wrong." Wally: "When we talk to him, what customer's project should we charge for our time?" The Boss: "Whichever one we hate the most."
The Boss: "What? You have no accomplishments this month???" "What did you do for the past three months?" Dilbert: "Well, I spent much of that time correcting misconceptions that you gave to our customers." "And I attended meetings with you to keep you from creating additional misconceptions." "I spent a month working on an objective that you forgot to tell me didn't matter." "I flew to the wrong city for a meeting because you confused Houston with Austin." "And I upgraded your home computer so you wouldn't have to pay someone to do it." "Allow me to paraphrase: Blah, blah, blah, you didn't accomplish anything."
The boss: go with our sales rep and answer the customer's technical questions. whoa! you can't go looking like that. This is a nice suit, exactly, a well dressed engineer has no credicbility! I'll call my reverse make over consultant. Im bob the straight eye for the queer looking guy. Lets see...I'll give you my clothes ...add ear hair eye brow extensions, You seem highly credible and I don't know why. Genius.