Brand Equity Comic Strips
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Dilbert sits in his chair and Dogbert stands on the hassock. Dogbert says, "I'm going to form a personality cult to honor me." Dogbert continues, "I'll take everybody's money and make them wear bathrobes with my picture on the back." Dilbert asks, "Wouldn't it be cheaper to brand them and let them run naked?" Dogbert replies, "As a rule, we're not talking about attractive people here."
Dilbert and the financial advisor sit at the table. The advisor says, "I recommend our 'Churn 'N' Burn' family of mutual funds." The man continues, "We'll turn your worthless equity into valuable brokerage fees in just three days!" Dilbert asks, "Is it risky?" The advisor replies, "Are you kidding?! We have actual brochures!"
A man says to Dilbert and Wally, "Hi, guys. I'm Wendell J. Stone the Fourth, recent Stanford MBA and brand new to the workforce." Dilbert and Wally look at each other. Wally says, "Look, 'Wen-dull,' we aren't impressed by your education. At this company it's the quality of your work that counts!" Wendell replies, "I'm your new senior vice president, and I want you to lick the tar off my Porsche now." Wally says, "Okay, but watch the quality of my work!"
Dogbert sits at a conference table with a businessman. Dogbert says, "You'll use your technical expertise and I'll do the business stuff. Sign here." As the businessman signs the contract Dogbert says, "Since you're the inventor of the technology, you'll get 100% of the special decorative non-equity stock. I'll settle for all the common stock." The businessman says, "I hope we can avoid the tension that some partners experience." Dogbert says angrily, "Give me my pen, you miscreant."
Wally tells Dilbert, "According to the ads, this brand of cigarette will be like mountain biking past a sparkling waterfall." Wally puffs on his cigarette. Dilbert asks, "Are you getting that weird 'smokers' cognitive dissonance' yet?" Wally says, "Man, this mountain biking is overrated."
Dilbert stands before a manager, possibly the Boss. He says, "I appreciate your new "open book management" philosophy." Dilbert continues, "For example, I've learned that we're repurchasing stock while I'm working unpaid overtime." Dilbert says, "Yet I remain highly motivated because I understand that income and equity are distinct concepts." The manager says, "Who said ignorance is bliss? Ha!"
The janitor stands behind Alice at her workstation and says, "... then I sez, "Hey our debt to equity ratio is increasing." The janitor sweeps his broom through the air. "I lept into action and started seeping like I've never swept before!" The janitor says, "Then I sez, 'Hey, why am I using a broom on carpets?'"
Dogbert walks by empty cubicles. He thinks, "I've downsized this company and plundered its equity by excercising my massive stock options." A chauffer holds the door as Dogbert gets into his limosine and thinks, "Yet my victory seems hollow. Something is missing." Dogbert sits on the couch with Dilbert. Dilbert says, "Maybe you're missing a sense of meaningful contribution to society." Dogbert relies, "Maybe... but I'm thinking book deal and trophy wife."
Wally comes up behind Dilbert, who is sitting at his desk, and says, "While you toil in utter futility, I'm building my personal 'brand equity.'" Wally continues, "I'm increasing my skills and my contacts every day." Then, as Alice approaches, adds, "My goal is to becomes the 'Kleenex' of engineers!" Alice bumps into Wally, knocking the glasses off his face. She says, "'Scuse me, I have real work to do." Alice brings her hand to her mouth, as she says, "Ooh... sneeze coming." She opens her mouth wide, "Aaaah..." "CHOO!" She sneezes in Dilbert's cubicle and Wally's glasses go flying again. Wally is now gone. Alice and Dilbert remain. Alice tells Dilbert, "I think of Wally as the 'Kleenex' of engineers." Dilbert agrees, "Me too."
Caption: Dogbert the consultant. Dogbert stands on chair facing the Boss who sits behind his desk. Dogbert says, "You must brainwash your customers to prefer your brand for no reason." Dogbert says, "The long-term goal is to train your customers to mail you money every time they see your advertisements." The Boss says, "Would we send them our product?" Dogbert says, "Hello-o-o, brain stem."