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Headphone Claims

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Headphone Claims - Dilbert by Scott Adams

Share March 13, 2019's comic on:


Tags #headphones, #false, #advertising, #help, #scientist, #boss, #Dilbert

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Dilbert: We're getting sued for claiming out headphones cure brain tumor and raise your IQ. Boss: We'll need to hire a scientist to back us on this. Dilbert: Where will we find a scientist willing to do that? Boss: Well, I wouldn't start with the rich ones.

Being Like A Man

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Being Like A Man - Dilbert by Scott Adams

Share March 01, 2019's comic on:


Tags #advertising, #business, #criticism, #men and women, #relations between the sexes, #sales

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Boss: Our new advertising campaign is "Don't be like men." The ad starts with a montage of bad male behavior, from mansplaining to genocide. Then we show our product. Alice: Did a woman come up with this campaign? Boss: Stop being like a man.

Fix It With Marketing

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Fix It With Marketing - Dilbert by Scott Adams

Share October 07, 2017's comic on:


Tags #marketing, #lying, #ethics, #advertising, #deception, #business

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Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.

Ted Has Fly Brain

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Ted Has Fly Brain - Dilbert by Scott Adams

Share July 09, 2016's comic on:


Tags #greeting card, #sick, #brain damage, #marketing, #advertising, #mindless, #business, #medical

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Carol: Sign this card for Ted. A fly went up his nose and laid eggs in his brain. Dilbert: Is he coming back to work? Carol: We think he'll live out his days in Marketing.

Being More Honest

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Being More Honest - Dilbert by Scott Adams

Share April 16, 2016's comic on:


Tags #marketing, #advertising, #honesty, #cover-up, #performance, #shortcoming, #business

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Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.

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 - Dilbert by Scott Adams

Share August 02, 2015's comic on:


Tags #tagline, #marketing, #advertising, #ad, #ads, #impossible, #business

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Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it." Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?" Is that one taken?

Click Rate On Death Alerts

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Click Rate On Death Alerts - Dilbert by Scott Adams

Share June 16, 2015's comic on:


Tags #advertising, #technology, #analytics, #smart watch, #app, #ad, #click, #clickbait, #attention, #distraction

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Boss: Our health app accurately predicts the user's time of death and sends a five-minute warning. Our business model is paid advertising that we disguise as "death alerts." CEO: How's the click-through rate? Boss: Surprisingly low. It's hard to get people's attention these days.

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 - Dilbert by Scott Adams

Share October 27, 2014's comic on:


Tags #advertising, #deception, #graphic design, #graphic designers, #marketing, #a_b testing, #design options, #skill set, #random behavior, #talent, #secrets, #business

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Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.

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 - Dilbert by Scott Adams

Share October 18, 2012's comic on:


Tags #capitalism, #electronic mail, #colorful opions, #email, #advertising plan, #discoverable record, #describing advertising, #pinocchio doing backstroke

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Boss: Please stop using email to express your colorful opinions of our marketing campaign. We don't need a discoverable record of you describing our advertising plan as "Pinocchio doing the backstroke in Satan's septic tank." Remember that capitalism without deniability is the same as poverty. Dilbert: Eh?

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 - Dilbert by Scott Adams

Share November 18, 2005's comic on:


Tags #buy advertsising, #gullible world, #2 billion readers, #three readers

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Would you like to buy advertising in my new magazine called 'Gullible World'? "We have between one and two billion readers!" "Wow!" "I figured out how to make three readers sound like a lot."