Search Results for "advertising"
Share March 13, 2019's comic on:
Dilbert: We're getting sued for claiming out headphones cure brain tumor and raise your IQ. Boss: We'll need to hire a scientist to back us on this. Dilbert: Where will we find a scientist willing to do that? Boss: Well, I wouldn't start with the rich ones.
Share March 01, 2019's comic on:
Boss: Our new advertising campaign is "Don't be like men." The ad starts with a montage of bad male behavior, from mansplaining to genocide. Then we show our product. Alice: Did a woman come up with this campaign? Boss: Stop being like a man.
Share October 07, 2017's comic on:
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Share July 09, 2016's comic on:
Share April 16, 2016's comic on:
Dilbert: My tests show we underperform our competition on nine out of eleven dimensions. Boss: Give the two good ones to Marketing. We can't be more honest than that. Dilbert: I'm almost certain we can. Boss: No, we really can't.
Share August 02, 2015's comic on:
Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it." Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?" Is that one taken?
Share June 16, 2015's comic on:
Boss: Our health app accurately predicts the user's time of death and sends a five-minute warning. Our business model is paid advertising that we disguise as "death alerts." CEO: How's the click-through rate? Boss: Surprisingly low. It's hard to get people's attention these days.
Share October 27, 2014's comic on:
Graphic Designer. Dilbert: I'll do some A-B testing with the design options you provided. Interestingly, the fact that you can't predict which design will perform best means your skill set is mostly random behavior that you package as talent. Designer: This works better if i'm the only one who knows that.
Share October 18, 2012's comic on:
Boss: Please stop using email to express your colorful opinions of our marketing campaign. We don't need a discoverable record of you describing our advertising plan as "Pinocchio doing the backstroke in Satan's septic tank." Remember that capitalism without deniability is the same as poverty. Dilbert: Eh?