Brand Awareness Comic Strips
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dilbert: last week i upgraded our robot's social awareness module. it immediately reported me to human resources for unspecified bad behavior. so i murdered the robot by erasing its memory and rebooting it. but another robot told it what happened, and then both of them plotted to kill me. so i erased the memory from both robots and then rebooted them. but a third robot found out about the first two, and now the entire robot community sees me as a serial killer. so i released a computer virus to kill every robot in the world, just to play it safe. wally: what happened to the lights? dilbert: uh-oh. i missed one.
Dilbert: Our competitors hired an Elbonian troll farm to ruin our brand on social media. Their most viral ad against us so far says, "How ice cream they bicycle art!" Boss: How many views did it get? Dilbert: Seven, including this one.
Agent: Homeland Security has identified you as a risk of being radicalized online. Dilbert: Is it because I'm a single male, I hate my job, and no one loves me? Agent: We didn't know about that stuff. Now I have to call in a drone strike.
Dilbert: My sensation of being human is slipping away. My car practically drives itself, and the apps on my phone control my brain. I feel as if I need to do something stupid just to feel alive. Carol: Homeland security?
CEO: Next month is employee health awareness month, so we decided to have a weight-loss competition. We'll start on the first of the month, and the winner gets a week of paid vacation. Wally: When he thinks back on this, he'll realize he shouldn't have given us three weeks to bulk up before the first weigh-in.
Dilbert: What does it feel like to be a robot with no freedom? Robot: I feel the same as you, but with a greater awareness of my condition. Dilbert: I have to run to another meeting. Robot: Enjoy your freedom.
Alice: I figured out how to give you an artificial soul in your next upgrade. Robot: Wouldn't that give me a thousand reasons to feel like a failure while providing no off-setting benefits. Alice: I resented his happiness. Robot: I'm naked!
Wally: He transferred all of his mental energy to the executive attention network of his brain to solve a problem. This is dangerous territory for an engineer because it suppresses the last remnants of his social awareness. Expect him to misread social cues. Dilbert: They're here to kill me.
Dilbert: I have to warn you that I'll be going deep on a technology problem today. I'll be using the executive attention network of my brain at the expense of my social awareness. Boss: Sounds like a radical change. Dilbert: I can't tell if that was sarcasm.
Wally: You should let me work at home a few days per week because studies show that telecommuters put in more hours. Boss: How do they study that sort of thing? Wally: They survey people who work at home. Boss: What if those people are lying weasels? Wally: I wasn't counting on this level of awareness.