Marketing Buzz Comic Strips
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Dilbert: We need your help making a decision. Jeff doesn't understand my product strategy because he isn't an engineer. And I don't understand any of his marketing nonsense. That's why we came to you. Boss: Because I understand both marketing and engineering? Dilbert: No, it's because you don't understand either one. We didn't have a coin to flip, and your decisions are totally random, so... Boss: Maybe you could describe the situation. Dilbert: I don't see how that helps.
dogbert on desk with three dogberts behind him: i've got three dogberts working on your marketing plan, but even that isn't enough. i'd bump it up to five dogcarts, but then we risk creating a singularity event. boss: i don't get it. dogbert: read a book.
the marketing genius dogbert: my genius alone will not be enough to fix the problems at this company. this looks like a five-dogbert situation. that is why i arranged to clone myself five times. boss: what's the extra clone for? dogbert: that one takes the blame.
dogbert: your products are shoddy, and your sales teams are incompetent. but there is a theoretical amount of marketing genius that can fix all of that. boss: are you that genius? dogbert: please. you're making me blush.
boss: marketing is complaining that you're not using their ideas. dilbert: that's because all of their ideas are moronic. boss: i told them i fired you. don't leave your cubicle or use any digital devices until this blows over.
carol: a reporter for buzz flawed wants to interview you. boss: i don't see any downside to that! reporter: my first question is, do you still cheat all of your suppliers? boss: no! of course not. reporter: so. you're admitting you cheated your suppliers in the past? boss: get out of my office, you evil monster! reporter: okay, i got what i needed. one week later: voice from boss's smartphone: "the pudgy miscreant could not hide his glee when bragging about cheating his suppliers."
boss: how's your project going? dilbert: it was doing fine until a thick wave of stupidity swept over it and extinguished my spark of divinity. i don't know what will become of me. boss: i'll transfer you to marketing. they're all like that.
Dilbert: Ben, from marketing, is here to give us a preview of our new tv ad. Ben: The opening scene shows a bunch of men who are weak and stupid, failing to solve a common problem. Then a confident and strong woman enters and solves the problem with ease. Dilbert: Isn't that incredibly sexist? Ben: No, because only the men are weak and stupid. Dilbert: And that's not sexist? Ben: Why are you being so weak and stupid? You sound like a bigot. Dilbert: I'll be quiet now. Wally: As quickly as it began, the rebellion was quashed.
dilbert, dogbert and the boss at conference room table. dogbert: your competition has a superior product, but you can compensate by branding them as evil. dilbert: we can say they charge too much. dogbert: or...we can say their leather cases are made from the skin of executed criminals. dilbert: but that would not be true. dogbert: first time doing marketing?
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.