The Boss addresses a meeting, "Thanks to an epic year of unethical behavior..." The Boss continues, "We need to do some rebranding so that no one knows who we are." The Boss points to Dogbert and continues, "I hired the Dogbert Consulting Company to help." Dogbert says, "You can't fix your image all at once. I recommend starting with small improvements." Dogbert continues, "First, rename the company to Stinkingweasels Inc." Dogbert continues, "The new slogan will be 'We steal in ways you've never even heard of.'" Dogbert turns to The Boss and says, "For your spokesperson, I recommend hiring a pirate with a diseased parrot." The Boss is holding a bag of money. He says to the pirate, "No?" The pirate responds, "We have standards."