Best Marketing Expert Comic Strips
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"We need to hire the best marketing expert we can find." "Your resume says you've won the Nobel Prize in marketing, and five Olympic gold medals in the marketing biathlon." "What's a marketing biathlon?" "You ski up to people who won't buy your crap and you shoot them."
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
Dogbert sits at a desk and says, "Here's how your marketing department can help retain your best engineers." The caption says, "Marketing gets an idea." A man points to a diagram and says, "We'll leverage our technology by building ant farms." The caption says, "Spreadsheets make the idea look profitable." The Boss and the man sit at a conference table. The man says, "The ant milk alone will be a positive NPV!" The Boss replies, "Wow!" He thinks, "What's an NPV?" The caption says, "Don't forget the 'worst case scenario.'" The man says, "Worst case, somebody builds a gigantic magnifying glass next door." The man contines, "Solution: bite-sized ant jerky!" The Boss says, "There's no risk!" The caption says, "An engineer will be assigned to the project." The Boss says to Dilbert, "Ant farms! Do it!" Dilbert thinks, "Uh-oh." The caption says, "The engineer will challenge the assumptions." Dilbert says, "You can't get a gallon of milk from an ant!" The Boss asks, "What do YOU know about marketing?" The caption says, "Result: the engineer will never leave the company." An interviewer asks Dilbert, "So . . . Your current job is 'Ant Farm Engineer'?" Dilbert thinks, "I'm doomed."
Dilbert: The headphones we make are the best in the industry. Man: Our marketing campaign will focus on how they cure brain tumors and raise your IQ. Dilbert: They don't do any of that. Man: This is exactly why we don't let engineers do marketing.
Dilbert stands in a barbecue line holding a plate. The man in front of him says, "Every Tuesday we barbecue a unicorn." The man says, "Make mine rare. Ha ha! Get it? Rare?" Dilbert looks at the horn on his plate and thinks, "I'm not sure I believe this is the 'best part.'"
"Remember, it's not a pyramid scam, it's a marketing breakthrough!" "The beauty of it is a new recruit is born every minute." "Are we guaranteed to become amazingly wealthy?" "While being our own boss?" "Yes, unless you're lazy or ethical." "Each person you recruit pays you one thousand dollars. The recruits get their own recruits and charge them TWO thousand, and so on." "Eventually, every person on Earth will be giving you money. And that adds up." "You can't argue with the math." "I feel like we're a big family." "The best part is that every person on Earth will get rich!" "Actually, the last recruit kinda gets it in the shorts."
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.
Boss: This is Sean from the extreme marketing department. He's here to tell us about our new brainwashing technology. Dilbert: I don't approve of brainwashing. Sean: That's why I'm going to do you first.