Brand Equity Comic Strips
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Wally comes up behind Dilbert, who is sitting at his desk, and says, "While you toil in utter futility, I'm building my personal 'brand equity.'" Wally continues, "I'm increasing my skills and my contacts every day." Then, as Alice approaches, adds, "My goal is to becomes the 'Kleenex' of engineers!" Alice bumps into Wally, knocking the glasses off his face. She says, "'Scuse me, I have real work to do." Alice brings her hand to her mouth, as she says, "Ooh... sneeze coming." She opens her mouth wide, "Aaaah..." "CHOO!" She sneezes in Dilbert's cubicle and Wally's glasses go flying again. Wally is now gone. Alice and Dilbert remain. Alice tells Dilbert, "I think of Wally as the 'Kleenex' of engineers." Dilbert agrees, "Me too."
Tags #interviews, #suspicion, #job interview, #brand online, #blog, #tweets, #facebook, #credit, #criminal record, #transcripts, #refrences, #external stuff, #attitude, #yrine test, #dna test, #tanning bed, #mri, #psychology
Job interview Boss: I researched your personal brand online. Man: My what? Boss: I looked at your blog, your Tweets, an your Facebook page. I Googled your name and followed every link. I checked your credit, criminal record, school transcripts, and references. But that's just the external stuff. Man: Exactly. It's my attitude that counts! Boss: No. I mean I also have the results of your urine test. Oh, and apparently some of your sample landed in a DNA test kit. And that tanning bed you used last week was actually an MRI. How's your attitude now? Man: Harder to fake.
Dilbert: Merry Christmas, Sarah. This is for you. Woman: Have you met? Dilbert: We attended the same network design meeting last April. I overheard you telling someone in the hallway that you like a specific brand of makeup. So I bought a box of it and kept it in the closet for months. I came to work early today and hid behind the sculpture in the lobby until I saw you heading to the elevator. Alice: I didn't know you could gift wrap creepiness. Sorry. Just act like I'm not here.
Boss: We need to act more like a start-up. Dilbert: You mean I can wear whatever I want, work at home, and have a huge equity position in the company? Boss: Oh, I guess I didn't know what that meant.
Dilbert and the financial advisor sit at the table. The advisor says, "I recommend our 'Churn 'N' Burn' family of mutual funds." The man continues, "We'll turn your worthless equity into valuable brokerage fees in just three days!" Dilbert asks, "Is it risky?" The advisor replies, "Are you kidding?! We have actual brochures!"
Dogbert sits at a conference table with a businessman. Dogbert says, "You'll use your technical expertise and I'll do the business stuff. Sign here." As the businessman signs the contract Dogbert says, "Since you're the inventor of the technology, you'll get 100% of the special decorative non-equity stock. I'll settle for all the common stock." The businessman says, "I hope we can avoid the tension that some partners experience." Dogbert says angrily, "Give me my pen, you miscreant."
Wally tells Dilbert, "According to the ads, this brand of cigarette will be like mountain biking past a sparkling waterfall." Wally puffs on his cigarette. Dilbert asks, "Are you getting that weird 'smokers' cognitive dissonance' yet?" Wally says, "Man, this mountain biking is overrated."
The janitor stands behind Alice at her workstation and says, "... then I sez, "Hey our debt to equity ratio is increasing." The janitor sweeps his broom through the air. "I lept into action and started seeping like I've never swept before!" The janitor says, "Then I sez, 'Hey, why am I using a broom on carpets?'"
Dogbert walks by empty cubicles. He thinks, "I've downsized this company and plundered its equity by excercising my massive stock options." A chauffer holds the door as Dogbert gets into his limosine and thinks, "Yet my victory seems hollow. Something is missing." Dogbert sits on the couch with Dilbert. Dilbert says, "Maybe you're missing a sense of meaningful contribution to society." Dogbert relies, "Maybe... but I'm thinking book deal and trophy wife."