Customer Focus Comic Strips
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Dilbert stands in front of the Boss's desk. Reading a report, the Boss says, "Change these dates . . . and add six more meetings and use the phrase 'customer focus.'" Dilbert looks down at the desk where a tiny figure has appeared. Dilbert says, "Uh-Oh . . . your micro-management has caused my ego to manifest itself and beg for survival." The tiny figure says, "I'm shrinking!" The Boss splats the tiny figure with a fly swatter and says to Dilbert, "Run and get me some paper towels . . . five of them . . . from the men's room."
The Boss, Dilbert, Wally and another employee sit at a conference table. The Boss says, "Okay, the staff meeting is over. Does anybody have any meaningless rambling questions? Johnson?" Johnson asks, "How can we work as a team to achieve total quality without sacrificing customer focus?" The Boss asks, "How many people would like to see me make Johnson fetch this stick?" Everyone raises their hands.
The Boss says to Dilbert and Alice, "Our survey of customer satisfaction shows improvement." The Boss continues, "The focus group spontaneously attacked our researchers using number two pencils as shivs." Dilbert asks, "That's an improvement?" The Boss responds, "Last year the attack was premeditated."
The boss: "We only have a 10% repeat customer rate whereas prisons have a 70% rate of recidivism." "We need to focus our marketing on criminals because they don't learn from experience." "Order now and get a free knuckle tattoo plus our free book 1,001 nicknames for women."
Dilbert walks into The Boss' office and says, "You need to give me a decision." The Boss replies, "You need to give me more information." Dilbert replies, "You need to give me funding to do a study to get the information." The Boss replies, "You need to give me a business case to justify the spending." Dilbert replies, "You need to give me relief from my other deadlines so I can work on the funding request." The Boss replies, "You need to give me everything to infinity." At that, The Boss jumps up from his chair and screams, "I WIN! YES!" Dilbert says to Wally, "We might be losing our laser-like focus on the customer." Wally responds, "On the who?"
Dilbert sits across from the Boss's desk. The Boss says, "We've got to focus more on the needs of our customers." The Boss points to a man standing next to him and says, "I've hired famous business consultant Tom Peters to follow you around and make passionate criticism." Tom stands behind Dilbert while he works. Tom waves his arms as he asks, "Is this quality? Are you truly focused on the customer?" Dilbert thinks, "Great . . . He's a spitter."
Dilbert says to Dogbert, "I jokingly told Stan in marketing that I reprogrammed his DNA. He's so gullible that he's actually changing!" Dogbert suggests, "You must use his gullibility to reverse the process. Remember, his entire reality is shaped by unverified customer anecdotes." Dilbert tells Stan, "I heard a rumor of a story of an alleged focus group where a quote taken out of context indicates you're not becoming a weasel." Stan says, "I'm not?! Yipeee!"
Dogbert is sitting at a conference table beside the boss, across from Dilbert and Wally. Dogbert says, "You need to reorganize by customer type." Gesturing toward the boss, Dogbert continues, "One division would focus on selling to feeble-minded people." The boss says, "Are you gesturing at me because I would work in that division?" Dogbert says, "What's your second guess?"
Dilbert says, "Would it be okay if I talked to a potential customer?" The Boss says, "No. You're not in sales. I need you to focus on your project." Dilbert says, "I already talked to them. Is it okay if I arrange a demo?" The Boss says, "No. Only the sales teams arrange demos." Dilbert says, "I already gave the demo." Dilbert says, "Is it okay if I convince them to buy $40 million of our product?" The Boss says, "No, because you won't succeed." Dilbert says, "Here's their letter of intent." The Boss says, "You shouldn't slap yourself now." Dilbert says, "Yes I... wait. Nice try."
The Boss addresses a meeting, "Our company is dying.. but not because of bad management." The Boss continues, "It's because we're not.." He points to a slide that says, "Customer centric." Wally raises his hand and says, "Well, I for one feel better knowing we have correctly identified the problem." Wally turns to Dilbert and says, "That was a little thing I call participation; you should try it." The Boss says, "Now let's break into four small working groups." The Boss continues, "And develop skits based on our new focus of customer centricity." Dilbert says, "Um.. there are only four of us." He pauses and then says, "Wait.. nevermind." The Boss sits at the conference table alone and thinks, "I'll call my skit 'The Electricity of Customer Centricity."