Customers Are Defective Comic Strips
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The Boss: Our new strategy is to make defective products and charge for technical support. Heh- heh ...our user manual is totally incomprehensible. we didn't plan it that way - we were lucky, Dilbert: Im so proud to be here. The Boss: It all came together when I realized I hate our customers.
The Boss leaves his office and thinks, "As a leader, I must listen to my customers." The Boss says to Dilbert at his computer, "What are you hearing from our customers?" Dilbert says, "Not a peep." The Boss returns to his office and thinks, "Our customers are defective."
The Boss sits at the head of the conference table. He says, "It's not enough to 'serve' our customers..." The Boss continues, "We must DELIGHT them!" Alice asks, "You mean we have to stop price-gouging?" The Boss replies, "No, I think we can still do that." Wally raises his hand and says, "Ooh! Ooh!I know!" Wally continues, "We could stop selling products with known defects." The Boss shouts, "I'm talking about products, not customers!!" Wally turns to Dilbert and Alice and asks, "Do you feel like delighting customers?" Dilbert replies, "I barely have the empathy to pity them."
Dilbert tells the Boss while handing him some documents: "My tests prove our product is defective." While the Boss is examining the documents, Dilbert says: "Customers expect delivery tomorrow." Handing the documents back to Dilbert, the Boss says: "Our corporate philosophy is 'Quality is our primary goal.'" Dilbert asks: "So... you want me to delay shipment until we fix the problems?" The Boss answers: "No." The Boss says: "I want you to ship now so we can book the revenue." Dilbert exclaims: "GAAA! That's the opposite of our corporate philosophy!!!" The Boss replies: "Now you know why there aren't any rich philosophers." Reclining on the couch at home with Dogbert, Dogbert tells Dilbert: "There used to be one, but he believed I was a Swiss bank."
The Boss says, "I have a new job for you. Our product is defective and it's killing customers." Dilbert says, "You want me to organize a recall?" The Boss says, "No." Dilbert says, "Engineer a fix?" The Boss says, "No." The Boss says, "You'll need overalls, several barrels of bleach and some sort of scrubby brush."
Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.
Dogbert's Sales Training Seminar Dogbert says, "Losers sell to customers." Dogbert says, "Winners sell the idea of low quota levels to their own bosses." Dogbert says, "Now everyone do the cha-ching dance!" Dogbert's Sales Training Seminar
Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.
Tags #booth, #brochure, #exhibitions, #exhibitor expenses, #expenses, #huge crowds, #last 11 years, #logo sign, #new customers, #popular booth, #spillover, #steal chair, #trade show, #video of incident, #youtube
Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!