Boss: I hired the Dogbert public relations firm. His job is to persuade the media to write negative stories about our competitor. Dilbert: Is that ethical? Dogbert: I assure you that your competitor is doing the same thing to you. They're paying a public relations firm a fortune to steer the media toward defaming your company. Dilbert: Who did they hire to defame us. Dogbert: Probably someone awesome.
The boss says, "Asok, we're getting killed by bad customer reviews online." The boss says, "I need you to pretend you're several different customers and write positive reviews." Asok says, "Doesn't that break some sort of law?" The boss says, "Heck no. it only crosses some ethical boundaries and violates the term of service for the web site." The boss says, "And depending on your religious views, it might be a hiccup on your way to paradise." The boss says, "But I'm almost certain there won't be any jail time or eternal damnation." Asok says, "Well...okay." The boss says, "And be sure to defame our competitors."