Describing Advertising Comic Strips
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Boss: Please stop using email to express your colorful opinions of our marketing campaign. We don't need a discoverable record of you describing our advertising plan as "Pinocchio doing the backstroke in Satan's septic tank." Remember that capitalism without deniability is the same as poverty. Dilbert: Eh?
Dilbert sits in his chair reading the newspaper and Dogbert sits on Dilbert's legs. Dogbert says, "I'm going to open the 'Dogbert Advertising Company.'" Dogbert continues, "Apparently, people will believe just about anything that makes them feel good." Dilbert replies, "Hey, don't underestimate our intelligence." Dogbert says, "I could never underestimate you intelligence." Dilbert says, "Apology accepted."
Dilbert sits in his chair reading the newspaper. Dogbert enters and says, "I'm testing my theory that good advertising can sell anything." Dogbert continues, "So I asked myself 'What is the thing LEAST desired on earth?'" A woman looks at a billboard with Dilbert's picture on it. The billboard says, "Ladies! Date a Dilbert call 510-803-9338. Quantities are limited." The woman says, "Hmm . . ."
"Dogbert: Ethics Advisor" "We know our products are killing people, but we're claiming the studies are flawed." "We're planning to focus our advertising on the youth markets in poor urban areas." "So, given all that, is it okay for me to steal office supplies?" "I'd have to say yes."
Kenny and Dilbert sit at a conference table with a customer. Kenny tells the man, "I brought Dilbert to explain what makes our product special." Dilbert says, "It's exactly like our competitor's product except we charge more to cover the cost of our deceptive advertising." The man gets up and leaves the room. Dilbert says, "While you're up, could you get me a cup of coffee?" Kenny looks angry.
Boss: Our health app accurately predicts the user's time of death and sends a five-minute warning. Our business model is paid advertising that we disguise as "death alerts." CEO: How's the click-through rate? Boss: Surprisingly low. It's hard to get people's attention these days.
Boss: Our new advertising campaign is "Don't be like men." The ad starts with a montage of bad male behavior, from mansplaining to genocide. Then we show our product. Alice: Did a woman come up with this campaign? Boss: Stop being like a man.
The panel is titled, "Dogbert's Guide to Movie Advertisements." Dogbert says, "Trust me." The advertisement says, "'Thumbs up.' -Gene Siskel." Dogbert says, "Meaning: Roger Ebert hates it." The advertisement says, "'Nominated for an Academy Award.'" Dogbert says, "Notice they don't say for what -- probably 'Best Gaffer.'" The advertisement says, "'Funniest movie of the year.'" Dogbert says, "He saw it in mid-January." The advertisement says, "Four stars . . . A masterpiece!'" Dogbert says, "The movie studio only paid off one critic. Must be a low-budget film." The advertisement says, "'Powerful performances.'" Dogbert says, "It's a downer. Somebody probably gets a disease and loses the farm." The advertisement says, "'I loved it!' -Floyd Belcher, Nosehair Magazine." Dogbert says, "Remember to consider the source." The advertisement says, "Stallone's funniest movie yet." Dogbert says, "I think you get the hang of it."
The Boss tells Wally and Dilbert, "I'd like you guys to check Anne's advertising materials for technical accuracy." Wally, Dilbert and Anne sit at a conference table. Wally reads the ad copy and asks, "Is this supposed to be funny?" Dilbert says, "I don't get it." Anne says, "I'm only looking for technical help here." Wally says, "Hey! Maybe you could say something about those warning tags on mattresses! Now THAT would be funny!" Anne covers her eyes and leans on the table. Dilbert says, "Or how about the fact that you can't look up something in the dictionary if you can't spell it? THAT's funny!" Anne stands up and screams, "You're engineers, not comedians!! I want TECHNICAL help!!!" Wally says, "This guy has an XP-6. It should be an XP-7." Anne says, "That's better." Wally adds, "And he should be saying, 'I've fallen and I can't get up.'" Dilbert asks, "Who picked these colors?"
Dilbert and Wally sit on either side of the Boss at the conference table. The Boss says, "We're cutting back on advertising to increase earnings." Dilbert quickly turns and says, "Um...Excuse me. I'll be right back." Wally says, "Me too." There are several people piled in the doorway, stuck. A man announces into a walkie-talkie, "We got another mass exodus doorway jam."