Do Marketing Things Comic Strips
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The Boss: "I've never managed marketing people before. But a good manager can manage anything." "So...I order you to go do marketing things...like segmenting and focus groups..." "And keep focusing and segmenting until we dominate the industry!!!" Worker: "Well, I'm motivated."
Dilbert: I discovered a unique sequence of sights and sounds that makes people buy things they don't need. I recommend that we destroy all of my lab notes and rid the world of this evil tool. CEO: You never told him what marketing is? Boss: He didn't need to know.
The caption says, "Designing a brochure." Dilbert sits at a conference table with a man from marketing. Dilbert says, "We'll want to emphasize the things that make our product unique." The man says, "Good good." Dilbert says, "Let's see . . . We have higher prices . . . Stale technology . . . Fewer features . . . And it's hard to use." Dilbert asks, "Can you work with that?" The man replies, "Suddenly I don't feel so bad that we won't be using 100 percent recycled paper."
Asok the Intern sits at the conference table between the Boss and Dilbert. Asok says, "Per marketing's request, I did an O.R.D. for the B.G.G. that resulted in a Q.R.B." Dilbert and Alice listen as Asok continues, "Then I discovered that marketing uses those acronyms for different things." Asok says, "Their version doesn't require nudity, just to pick one example." The Boss puts his hands to his face in frustration.
Headline: Evil H.R. Director. Catbert says to Dilbert and Wally, "The bad news is that I had to get rid of our marketing department." Catbert continues, "The good news is that we have tons of nondairy creamer!" Dilbert and Wally are drinking coffee. Dilbert asks, "Do you think those two things are related?" Wally replies, "If they are, I'm cutting back to five cups a day."
Man says, "Our marketing campaign depends on a word of mouth. Unfortunately, our product is bad." Man says, "So we found a guy with poor judgment and a huge mouth to say good things." Man 2 says, "Present." Dilbert says, "Marketing isn't a real thing, is it?" Man says, "It's mostly guessing."
The Boss says, "Our new director of marketing is an angry demon of some sort." The Boss says, "He's in charge of making our prices impossible for customers to understand." Woman says, "What the #%!* kind of price is "it depends"? Asok says, "He makes me say these things."
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.