Exposing Rat Marketing Plan Comic Strips
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The caption says, "Experiment #1: I am exposing a rat to my company's marketing plan." Dilbert shows a copy of the plan to Ratbert. The caption says, "He seems to have no adverse response to the introduction and background." Ratbert hums as he reads the plan. Dilbert takes notes. The caption says, "This is already far more exposure than humans could tolerate." A large bump appears on Ratbert's head and he says, "Sales projections . . . brain tumor . . . get Tylenol . . ."
Ratbert, Wally, Dilbert and Alice sit at a conference table. Ratbert says, "I had years of valuable experience as a rodent before I became vice president of marketing." Ratbert continues, "My marketing plan is simple. Each of you will cling to the leg of a technology columnist until we get some good press." Dilbert approaches a technology columnist and says, "It looks like you're full." The man has people clinging to both legs. He responds, "You can cling to the cat until a space opens."
An employee from marketing, Dilbert and Wally sit at a conference table. The woman says, "And that's the marketing plan. Any comments?" Dilbert says, "It appears to be a bunch of obvious generalities and wishful thinking with no apparent business value." The woman thinks, "Marketing didn't turn out to be the glamour career I expected." Wally shows his copy of the plan to Dilbert and says, "I circled all the words you won't find in any dictionary."
Marketing Lady: My marketing plan calls for the annihilation of all life on earth. Our only serious competitor is a company that sells tobacco and junk food. Id like volunteers. Asok: I beed some accomplishments for my quarterly review.
Boss: ... and that's our marketing plan for the coming year. Dilbert: Research shows that consumers reject this sort of approach. Boss: Research is stupid. Dilbert: Are you saying the studies on this particular topic are flawed? Or are you just generally opposed to science, rational thinking, and all manifestations of common sense. Boss: Stop being pedantic with your semantics. Catbert: Did you get buy-in? Boss: Yes, in the sense that they stopped talking.
dogbert on desk with three dogberts behind him: i've got three dogberts working on your marketing plan, but even that isn't enough. i'd bump it up to five dogcarts, but then we risk creating a singularity event. boss: i don't get it. dogbert: read a book.
Dilbert: "My marketing plan involved giving free samples of our cruddy product to celebrity lookalikes." "The fact that it worked caused a steep decline in my respect for the intelligence of people." "In conclusion, there's a fine line between marketing and hating."
Our marketing plan was to find a sports stadium to brand with our company's name. "The hard part was finding a team so jiuced up that our reputation seemed good in comparison." "How do you feel about the new stadium name?" "Rage. Same as always."
Ratbert sits across from a desk and says, "Outwardly, yes, I'm a rat. But my bubbly personality and my utter lack of skill make me well-suited for a career in marketing." Ratbert asks, "Would you mind terribly if I gnawed on your phone cord?" The person at the desk says, "We have an opening in lobby security." Ratbert holds the phone cord in his mouth and says, "I'm insulted!"
Dilbert is at the Boss's desk. The Boss tells Dilbert: "Don't invite marketing to the planning meeting." Dilbert replies: "If I don't, they'll sabotage the implementation." The Boss says: "Yes, but if you DO include them in the planning..." Dilbert finishes the Boss's thought: "...they'll hose the plan?" The Boss confirms Dilbert's statement: "Exactly." The Boss continues: "And they'll still botch the implementation." Dilbert asks: "If we know it's doomed, why do we bother?" The Boss answers: "It's the same reason I had kids." Dilbert thinks to himself while walking away: "At least there is a reason."