Alice says, "What is this strange and beautiful feeling inside of me?!" Smiling broadly, Alice says, "Waves of ecstasy are pulsing through my soul." The Boss thinks to himself, "This is why I only give positive reinforcement once a year." Alice's voice continues, "I'm all tingly!"
The Boss: Our differentiating value-added strategy is transformational change.
"How was that? Does anyone feel different?"
Alice: "My urge to hurl was increased a little bit."
The Boss: "That's what change feels like."