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- Dilbert by Scott Adams

Share February 12, 1994's comic on:

Tags #baby dogbert, #ceramic figurine, #first aid, #vomiting, #focus group, #disater, #inmate cuteness, #profit

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Dogbert: I found a way to profit from my innate cuteness. Introducing the limited edition "Baby Dogbert" ceramic figurine! Dilbert: I see - its a first aid device to induce vomiting. Dogbert: The focus group was a disaster.

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- Dilbert by Scott Adams

Share October 08, 1994's comic on:

Tags #two people, #focus group, #loved prodcut, #not statistically useful, #free food, #sandwhiches

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The Boss: Two people in a focus group loved our product. So we're doubling our production. Dilbert: The opinions of two people are not statically useful. ...especially if you're one of the two people. The boss: I knew those free sandwiches were too good to be true.

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- Dilbert by Scott Adams

Share July 06, 1995's comic on:

Tags #told stan, #marketing, #dna, #gullibility, #reverse process, #entire reality, #unverified, #anecdotes, #rumour, #alleged focus group, #becoming weasel, #business

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Dilbert says to Dogbert, "I jokingly told Stan in marketing that I reprogrammed his DNA. He's so gullible that he's actually changing!" Dogbert suggests, "You must use his gullibility to reverse the process. Remember, his entire reality is shaped by unverified customer anecdotes." Dilbert tells Stan, "I heard a rumor of a story of an alleged focus group where a quote taken out of context indicates you're not becoming a weasel." Stan says, "I'm not?! Yipeee!"

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- Dilbert by Scott Adams

Share November 19, 1997's comic on:

Tags #dogbert research co>, #focus group, #carefully screened, #loser choices, #opposite, #what recommended, #skipped jury duty, #liver transplant

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Dogbert Research Co. Dogbert says, "You've all been carefully screened for this focus group." Dogbert continues, "Each of you has a pattern of making "Loser Choices." I'll tell my clients to do the opposite of whatever you recommend." One man says, "Fun! I'm glad I skipped jury duty to be here." THe woman next to him says, "I rescheduled my liver transplant!"

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- Dilbert by Scott Adams

Share September 07, 2002's comic on:

Tags #customer satisfaction, #shows improvement, #focus group, #attacked researchers, #two pencils, #premeditated

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The Boss says to Dilbert and Alice, "Our survey of customer satisfaction shows improvement." The Boss continues, "The focus group spontaneously attacked our researchers using number two pencils as shivs." Dilbert asks, "That's an improvement?" The Boss responds, "Last year the attack was premeditated."

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- Dilbert by Scott Adams

Share January 14, 2010's comic on:

Tags #focus group, #surprise, #chair, #sleeping gas, #plotting

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The Boss says, "How's the focus group coming along?" Dilbert says, "They don't like us. They're plotting to storm our observation room." The Boss says, "Release the sleeping gas." Dilbert says, "CHAIR!"

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- Dilbert by Scott Adams

Share September 11, 2010's comic on:

Tags #frankenstein, #human resources, #focus group, #scared, #angry, #fire marshal, #economy, #job market, #business

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Catbert says, "We need someone to run focus groups about our existing products." Frankenstein says, "What is a focus group?" Catbert says, "In our case, it's like mob of angry villagers armed with sharp pens." Catbert says, "And you'd also be the fire marshal for the floor. Are you in?" Catbert says, "Yeah. It's a tough job market."

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- Dilbert by Scott Adams

Share March 08, 2001's comic on:

Tags #afraid to eat sandwhiches, #eat sandwhiches, #focus group, #truth telling, #vendor

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Dilbert says, "Wally, you have to see this vendor." Wally asks, "Why?" Dilbert says, "I think he's telling the truth." Wally exclaims, "No way!" Dilbert and Wally watch the vendor talking to Asok the Intern. The vendor says to Asok, "When the focus groups saw this product they were afraid to eat our sandwiches."

Focus Groups Are Unreliable

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Focus Groups Are Unreliable - Dilbert by Scott Adams

Share August 14, 2017's comic on:

Tags #focus groups, #strategy, #logic

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Dilbert: Our focus groups don't like our new product idea. Boss: No problem. Focus groups aren't reliable. Dilbert: Why do we pay for unreliable information? Boss: We can't afford the other kind.

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- Dilbert by Scott Adams

Share May 03, 2011's comic on:

Tags #embarrassment, #internet & world wide web, #website, #moradc, #nicknames, #client satisfactions surveys, #group monitors, #technology

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Mordac: Ted, the I.S. group monitors every website you visit. Based on that information, we came up with a list of nicknames for you. My job got a lot more fun after we stopped doing the client satisfaction surveys. Mordac