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Focus Groups Are Unreliable

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Focus Groups Are Unreliable - Dilbert by Scott Adams

Share August 14, 2017's comic on:

Tags #focus groups, #strategy, #logic

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Dilbert: Our focus groups don't like our new product idea. Boss: No problem. Focus groups aren't reliable. Dilbert: Why do we pay for unreliable information? Boss: We can't afford the other kind.

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- Dilbert by Scott Adams

Share October 07, 1994's comic on:

Tags #never managed, #marketing people, #do marketing things, #segments, #focus groups, #segmenting, #dominate industry, #motivated

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The Boss: "I've never managed marketing people before. But a good manager can manage anything." "So...I order you to go do marketing things...like segmenting and focus groups..." "And keep focusing and segmenting until we dominate the industry!!!" Worker: "Well, I'm motivated."

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- Dilbert by Scott Adams

Share March 08, 2001's comic on:

Tags #afraid to eat sandwhiches, #eat sandwhiches, #focus group, #truth telling, #vendor

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Dilbert says, "Wally, you have to see this vendor." Wally asks, "Why?" Dilbert says, "I think he's telling the truth." Wally exclaims, "No way!" Dilbert and Wally watch the vendor talking to Asok the Intern. The vendor says to Asok, "When the focus groups saw this product they were afraid to eat our sandwiches."

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- Dilbert by Scott Adams

Share September 11, 2010's comic on:

Tags #frankenstein, #human resources, #focus group, #scared, #angry, #fire marshal, #economy, #job market, #business

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Catbert says, "We need someone to run focus groups about our existing products." Frankenstein says, "What is a focus group?" Catbert says, "In our case, it's like mob of angry villagers armed with sharp pens." Catbert says, "And you'd also be the fire marshal for the floor. Are you in?" Catbert says, "Yeah. It's a tough job market."

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- Dilbert by Scott Adams

Share March 24, 2002's comic on:

Tags #bad management, #company dying, #customer centric, #four small groups, #participation, #skits, #electricity

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The Boss addresses a meeting, "Our company is dying.. but not because of bad management." The Boss continues, "It's because we're not.." He points to a slide that says, "Customer centric." Wally raises his hand and says, "Well, I for one feel better knowing we have correctly identified the problem." Wally turns to Dilbert and says, "That was a little thing I call participation; you should try it." The Boss says, "Now let's break into four small working groups." The Boss continues, "And develop skits based on our new focus of customer centricity." Dilbert says, "Um.. there are only four of us." He pauses and then says, "Wait.. nevermind." The Boss sits at the conference table alone and thinks, "I'll call my skit 'The Electricity of Customer Centricity."

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- Dilbert by Scott Adams

Share February 10, 2011's comic on:

Tags #executives, #meetings, #Dogbert, #consulting, #facebook, #china, #irrelevant, #breakout groups, #fantasize, #being relevant

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Dogbert Consults Dogbert: "Where does your company fit on this comprehensive list?" Facebook, China, Irrelevant Dogbert says, "Now let's form breakout groups to fantasize about being relevant."

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- Dilbert by Scott Adams

Share December 11, 2011's comic on:

Tags #meetings, #office workers, #focus areas, #sense of humor, #dumb enogh, #misunderstood man, #angry idiot, #selling it

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Boss: These are our 25 focus areas for next year. Asok: Ha ha! Good one. Sometimes I think you have no sense of humor and then zing! What? Dilbert: I think it's real. Asok: It can't be real. No one would be dumb enough to think we can focus on 25 areas. Don't worry. I've got this. This misunderstood man is a brilliant comedian. He is only pretending to be an angry idiot. You're totally selling it.

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- Dilbert by Scott Adams

Share March 28, 2012's comic on:

Tags #raise, #married with children, #new family, #benefit expenses, #laser like focus, #procreating

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Wally: Give me a raise or else I'll get married and have children. My new family would increase your benefit expenses and distract me from my laser-like focus on work. Boss: I will gladly pay extra to prevent you from procreating. Wally: Word it any way you like.

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- Dilbert by Scott Adams

Share October 24, 1990's comic on:

Tags #Dilbert, #rambling, #questions, #focus, #johnson, #fetch, #stick, #achieve, #sacrificing, #customer, #the boss

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The Boss, Dilbert, Wally and another employee sit at a conference table. The Boss says, "Okay, the staff meeting is over. Does anybody have any meaningless rambling questions? Johnson?" Johnson asks, "How can we work as a team to achieve total quality without sacrificing customer focus?" The Boss asks, "How many people would like to see me make Johnson fetch this stick?" Everyone raises their hands.

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- Dilbert by Scott Adams

Share February 12, 1994's comic on:

Tags #baby dogbert, #ceramic figurine, #first aid, #vomiting, #focus group, #disater, #inmate cuteness, #profit

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Dogbert: I found a way to profit from my innate cuteness. Introducing the limited edition "Baby Dogbert" ceramic figurine! Dilbert: I see - its a first aid device to induce vomiting. Dogbert: The focus group was a disaster.