Focus On Marketing Comic Strips
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The Boss: "I've never managed marketing people before. But a good manager can manage anything." "So...I order you to go do marketing things...like segmenting and focus groups..." "And keep focusing and segmenting until we dominate the industry!!!" Worker: "Well, I'm motivated."
Dilbert says to Dogbert, "I jokingly told Stan in marketing that I reprogrammed his DNA. He's so gullible that he's actually changing!" Dogbert suggests, "You must use his gullibility to reverse the process. Remember, his entire reality is shaped by unverified customer anecdotes." Dilbert tells Stan, "I heard a rumor of a story of an alleged focus group where a quote taken out of context indicates you're not becoming a weasel." Stan says, "I'm not?! Yipeee!"
The boss: "We only have a 10% repeat customer rate whereas prisons have a 70% rate of recidivism." "We need to focus our marketing on criminals because they don't learn from experience." "Order now and get a free knuckle tattoo plus our free book 1,001 nicknames for women."
dilbert, the boss and dogbert at conference room table. the boss: our competition released a product that makes our product look like it was designed by chimps. the boss: that's why i hired the world's most evil marketing expert to help us close the perception gap. the boss: should we focus on our value proposition? dogbert: if that means accusing them of crimes they didn't commit, then yes.
Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation
CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.
Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?
Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?
Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.
Dilbert: Our new headphones product is better than the competition in every way. Boss: Excellent. I'll get marketing involved to tell a bunch of lies about all of that. Dilbert: Why would they need to lie? Boss: They're kind of set in their ways.