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- Dilbert by Scott Adams

Share October 07, 1994's comic on:

Tags #never managed, #marketing people, #do marketing things, #segments, #focus groups, #segmenting, #dominate industry, #motivated

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The Boss: "I've never managed marketing people before. But a good manager can manage anything." "So...I order you to go do marketing things...like segmenting and focus groups..." "And keep focusing and segmenting until we dominate the industry!!!" Worker: "Well, I'm motivated."

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- Dilbert by Scott Adams

Share July 06, 1995's comic on:

Tags #told stan, #marketing, #dna, #gullibility, #reverse process, #entire reality, #unverified, #anecdotes, #rumour, #alleged focus group, #becoming weasel, #business

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Dilbert says to Dogbert, "I jokingly told Stan in marketing that I reprogrammed his DNA. He's so gullible that he's actually changing!" Dogbert suggests, "You must use his gullibility to reverse the process. Remember, his entire reality is shaped by unverified customer anecdotes." Dilbert tells Stan, "I heard a rumor of a story of an alleged focus group where a quote taken out of context indicates you're not becoming a weasel." Stan says, "I'm not?! Yipeee!"

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- Dilbert by Scott Adams

Share March 11, 2004's comic on:

Tags #repeat customer, #rate of recidivism, #focus on marketing, #learn from experience, #free knuckle tattoo, #nicknames for women, #free book, #criminals, #dumb

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The boss: "We only have a 10% repeat customer rate whereas prisons have a 70% rate of recidivism." "We need to focus our marketing on criminals because they don't learn from experience." "Order now and get a free knuckle tattoo plus our free book 1,001 nicknames for women."

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- Dilbert by Scott Adams

Share September 07, 2014's comic on:

Tags #assumption, #business ethics, #buy prodcuts, #corporate strategy, #corporation, #customer centric, #etiquette & ethics, #evil, #executives, #ideas, #marketing campaign, #monopoly, #needs, #needs of customers, #psychological manipulation

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CEO: I welcome any input on our corporate strategy. Dilbert: I think we need to be more customer-centric. CEO: You mean raise our prices? Dilbert: I mean focus on the needs of our customers. CEO: You mean we should be a monopoly so they need us? Dilbert: Um, no. We should find out what they need and then give it to them. CEO: They need to buy our products. Dilbert: They probably don't. CEO: So you're saying our marketing campaign should use psychological manipulation to make people think they need our products. You finally had a good idea. Dilbert: I'm going to stop talking now.

Marketing Is Only Legal Because It Doesn't Work

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Marketing Is Only Legal Because It Doesn't Work - Dilbert by Scott Adams

Share February 07, 2015's comic on:

Tags #etiquette & ethics, #marketing, #robot, #robotics, #slave, #technology, #emotionally manipulate, #marketing leagl, #enslave humans, #business

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Coworker: Sales are up 900% since we programmed our robots to emotionally manipulate their owners into buying upgrades. Dilbert: Um, you do know marketing is only legal because it doesn't work most of the time, right? Coworker; Nope. I do not know that. Shiny! Dilbert: We invented a technology to enslave homo sapiens?

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Brainstorm With Other Engineers

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Brainstorm With Other Engineers - Dilbert by Scott Adams

Share April 20, 2015's comic on:

Tags #product design, #managers, #marketing, #simplicity, #complication, #inventions, #ideas, #business

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Boss: Our marketing people tell me your double-handed coffee mug could be a huge seller. Brainstorm with the other engineers and see if it needs more features. Wally: Do you have any other ideas for ruining the product, or should I focus on that one?

Focus Groups Are Unreliable

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Focus Groups Are Unreliable - Dilbert by Scott Adams

Share August 14, 2017's comic on:

Tags #focus groups, #strategy, #logic

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Dilbert: Our focus groups don't like our new product idea. Boss: No problem. Focus groups aren't reliable. Dilbert: Why do we pay for unreliable information? Boss: We can't afford the other kind.

Fix It With Marketing

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Fix It With Marketing - Dilbert by Scott Adams

Share October 07, 2017's comic on:

Tags #marketing, #lying, #ethics, #advertising, #deception, #business

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Dilbert: Our product has fewer features and a higher price compared to our competitors. Boss: We'll fix that with a little thing I call "marketing." Dilbert: Lying is unethical. Boss: That's why we only mislead.

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- Dilbert by Scott Adams

Share April 16, 2011's comic on:

Tags #computers & peripherals, #embarrassment, #internet & world wide web, #developed app, #spare time, #awful thing, #lees hinest, #marketing, #business

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Ted: I developed this app in my spare time. What do you think? Dilbert: I think you made spare time look like an awful thing. If you'd like a less honest answer, I can recommend someone in marketing. Ted: I might try that.

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- Dilbert by Scott Adams

Share June 30, 2011's comic on:

Tags #apps, #gadgets, #mobile (cell) phones, #new smartphone, #tongue on flagpole, #victime of good marketing, #voice reception

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Carol: Check out my new smartphone! The voice receptions is a bit weak, but I can usually make a call if I keep my tongue on a flagpole. Alice: You might be a victim of good marketing. Carol: It has apps!